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Product Description

How To Insert Video In Shopify Product Description

There’s no doubt that product descriptions are an important arsenal in an e commerce store’s success. If you do a good job of creating compelling and creative product descriptions for your online store, you will be able to grab buyer’s attention and close a lot of sales. You might have heard this before: education is the key to success. Well, this is also true in the e commerce world. The online stores that educate the most wins!Product descriptions are educative content that provides more information to consumers about the product they are browsing. To win sales, you have to ensure that every product on your online store has a clear, detailed, and informative product description that answers all the basic questions the consumer needs before making a purchase. Your product description will help the shopper to make a better and informed buying decision. When a shopper reads your product description, looks at the product images and is fully satisfied, what actually happens?He/she begins to believe that the stated product is the best one. People make buying decisions based on trust. When they trust the brand and the product description, they make purchases. People know when you’re lying.

Either way, you want to show your potential customer exactly how your product can be used. For the dog toy, you could show how owners can use the toy to play with their dog, and how the dog can occupy itself with the toy as well. Third, give proof. If your product is really great at something, prove it!Don’t just state that this product is the best of the bunch. Give facts and examples justifying why it’s the best. Give statistics if you have them. For the dog toy, perhaps you could say that in market tests, dogs entertained themselves with the toy for up to 4 hours. Of course, in order to make such a statement, you must have performed the test. Everything you say about the product needs to be true. Fourth, make it readable. People like things that are easy to read.

In this article, we give common product description problems and offer solutions. Latest Update: We’ve just released the version 2. 0 of Claue Multipurpose Magento 2 Theme, with with a bunch of performance improvements and exclusive features. Check this theme out now: Claue Magento Theme 2. 0 Claue – Clean, Minimal Magento 2and1 Theme is an excellent template for a modern and clean eCommerce store with 40+ homepage layouts and tons of options for shop, blog, portfolio, store locator layouts and other useful pages. Claue version 2. 0 comes with a bunch of exclusive features including:This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version. Incorrect product description can impact on your conversion rate considerably. In addition, using the wrong adjectives and descriptors make product unappealing, unfashionable. Besides, the product description doesn’t enable the customers to visualize the product accurately which is avoided.

It may look something like this: “Home > Shopping > Home and Kitchen > Air and Heating > Portable Units. ”3. Product title. This should be the biggest and most easy to find text on the page. A product title names the product, showing your customers exactly what they’re looking at. Try to be as specific as possible without being too complicated. 4. Product descriptions. While it doesn’t need to be too long, product descriptions should accurately describe the product and define its features and benefits, its functions and limits. This is where good copywriting comes in handy; knowing what your customers want, and the right language to use to talk to them, can really entice them towards more items in your online store. Descriptions should also address any big objections or concerns that anyone might have with the product.

So if you write e. g. “`Hello“ this is already 21 characters and not just five. In summary, the product description has an influence on the customer’s purchase decision process that should not be underestimated. This is especially true for products that require explanation. When writing the text, make sure you strike the right balance between being customer centric and solution oriented. In addition, the description offers another opportunity to be indexed by Google and thus gain higher visibility. Bullet points are an essential part of Amazon product listing. Through them, you can convince potential buyers of your product. They briefly and concisely describe the most important features of the product. You can learn how to optimize bullet points here.

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This information includes size, color, price, shipping information, reviews, and other relevant information customers want to know before purchasing. To put it in more poetic terms, PDPs are the lifeblood of any eCommerce website. To understand them even better, consider Amazon: Notice that when you initially search for a product on Amazon, you’re given a list of products to choose from. When you see one that you like, you click it to find out more information about it. When you click on a product on Amazon, it will open a new page. This page tells you about that specific item in detail, including a description of it, as well as its measurements, materials, ingredients, or installation instructions.

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This article is a part of Ecommerce marketing section. Of all things in your online store, products are the most important. That said, many SEOs don’t pay enough attention to optimizing product pages. They tend to focus on category sections and either forget about product pages or simply copy and paste product descriptions provided by the manufacturer. If you’re doing the same, you may be losing the chance to appear among organic search results and drive traffic to your store for free. In this article, we have collected 10 easy product page optimization tricks to help you get to the top of Google search results and increase sales. What’s the first thing that ‘pops’ into your mind when you hear or see the term ‘pop up advertising’?Years ago, ecommerce websites relied heavily on the use of pop ups to market their products without taking the user experience into account. A visitor lands on your store and gets a popup that highlights a discount for a product they had been interested in buying for some time. Soon after, the visitor ends up purchasing the product, something that wouldn’t have happened hadn’t the visitor received such a relevant offer. What was it that compelled you to click “buy”?Perhaps it was the product photos, a few raving customer testimonials, or maybe it was because of the product description. Multiple elements factor into a customer’s buying decision, and the product description is no doubt among the most critical.

Not only is it generic, but it also makes incredible claims that nobody will believe. Words like “unbelievable,” “breathtaking,” and “mind altering” are called superlatives. It’s a form of exaggeration that uses hyperbole to express an idea. That’s not what you want to do to get people to buy your digital products. Consumers have become products. Consumers have become increasingly sensitive to marketing speak. They don’t want to feel like you’re selling to them. Storytelling is one of the most powerful ways to sell a product. You create a narrative in the consumer’s mind that helps him or her imagine using your product and reaping the benefits. “Have you always wanted to take photographs like the ones you see in magazines?You have the vision necessary to capture people and scenery, but you don’t know how to use your camera to bring your vision to fruition. This course will show you how to take advantage of your camera’s settings so that your photographs match what you picture in your mind.

Use spacing between the lines. Avoid long blocks of continuous texts. Add sufficient breaks. Instead of a long list in sentences, use bullet points. It can make things easier to grasp. Go bold or underline essential phrases. Use white spaces for the best effects. Customers may scan through the description. So, formatting may help them to go where they want, precisely. You have to make smooth sailing for them. Keep the same format for all your products.

We’re often buying an emotion as well whether it’s excitement, security, a sense of status or acceptance. Your product descriptions should tap into this and evoke the positive emotions that your product produces. Tea retailer Teavana masters this technique in their product copy. Take a look at this example:Pamper yourself with the warm, sweet taste of caramelized sugar as it mingles with comforting, traditional Indian spices in this rich and luxe rooibos tea. “Pamper yourself. ” “Comforting. ” “Rich and luxe. ” This cup of tea isn’t just your morning caffeine fix. It’s a way to reward yourself. It’s a pick me up when you’re feeling blue. It’s a whole sensory experience.

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After all, according to a report by the ecommerce platform Salsify, 87% of consumers rate the product description as extremely or very important in their buying decision. Yet too often, product descriptions don’t provide what potential customers need: the critical details that help buyers make their purchase decisions. As a result, these potential buyers shop elsewhere instead—which can translate into hundreds, even thousands, of lost sales over time. Fortunately, by understanding the role product descriptions play in your marketing, you can learn how to write a better, more effective description to sway customers. As their namesake suggests, product descriptions are the informative snippets of text that explain to users what exactly your product is and does. It’s thanks to product descriptions that even the most absurd items can gain a following and rack up ecommerce sales—like the ostrich pillow, which raised more than $130,000 on Kickstarter. Put simply, product descriptions communicate to customers the value of your product. In this way, you can think of them as your 24 hour, 7 days a week sales team. These critical pieces of content educate customers, answer their questions, and convince them that your product is worth spending money on. Even before the rise of ecommerce, product descriptions mattered. Consider the item packaging traditionally seen in brick and mortar stores—it functions in much the same way product descriptions do by informing customers what a specific product is all about.

This setting defines the price that you are going to charge for the product. You set the needed currency on the General settings page. If you are selling in several currencies, then click Available in other currencies. You need to open Manage currencies to view your currency settings. Click Charge taxes on this product if the product is taxable. Compare at price demonstrates the original price for a product that is on sale.

How does Yoast WooCommerce SEO judge the length of your short product description?You will get the feedback that the description is too short if it consists of 1 19 words. A proper short description should have between 20 49 words. If the description exceeds 50 words, then Yoast SEO will warn you that it is too long. Short descriptions are useful if you have a product page with multiple products. By reading an informative summary of the product, users can decide if they want to buy it. However, it is crucial to write unique short product descriptions. Don’t just use the same text over and over again. If you do, search engines will notice you have duplicate content, and that won’t reflect well on your rankings. If you want each page to rank, then each page will need unique content!Of course, you should use the limited space of the short description wisely. So, make sure that your description focuses on the user’s needs, and don’t forget to include the focus keyphrase!If you have too many products that are so alike, it is impossible to write unique descriptions for each of them, then consider creating a category page. Product descriptions are displayed on the “Overview” tab on the product page.

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However, their parents may be the primary buyers most of the time. This means the copy has to be parent friendly but still enticing enough to get teenagers to like the product. The Body Shop is a brand with a clear social and cultural identity. They know their customers inside and out and it shows in the way they talk about their products. This is the description for their Strawberry Body Yoghurt:Life’s too short for waiting – jump straight into your jeans with our Strawberry Body Yogurt. The new, lightweight formula absorbs instantly and provides up to 48 hours of moisture.

Make them part of your product’s story. Keeping it casual can also help your product description stand out. You’re not writing a thesis, but an enticing description to bring your product and your customer together. Use contractions in your writing like you’re, you’d, who’d, etc. Avoid using the manufacturer’s product descriptions. By writing your own copy, you avoid being penalized by Google for duplicate or thin content. Plus, you improve your chances of writing a product description that converts your customer. Your product description should be easy to read. Having two sentences describing the product with several bullet points allows customers to receive the information quickly so they can purchase immediately. If you sell laptops, you’ll want to turn the specs into bullet points for an easy read. If you sell fun products like ugly christmas sweaters or food shaped jewelry you could inject humor into it.

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Product Description

What Is The Product Description

If your brand voice is quirky and humorous, make sure to inject that same brand personality into your product description!Whether your brand is adventurous, inspirational, ethereal, or witty, your product descriptions should use the same voice and tone. You have an opportunity to not only convert that customer to purchase, but also to give them an interesting story to know and share, whether it’s about what inspired you to design this piece, about how you manufactured it, or about the great non profit organization that gets a portion of proceeds from every sale. Dig into the emotion behind your product. How will it make your customer feel to wear it, to see it in their closets, or to tell their friends about it?If you can really capture an emotional desire to purchase and wear your designs through your product description, you’ll be selling out in no time. Put yourself in your customer’s shoes and think about what is important to them when they’re choosing a product like yours. You might want to look at customer reviews good and bad!about other brands who have similar products to yours. This will give you a better sense of what’s important to a customer who’s buying your product. You can also adjust your fashion product descriptions to include more attributes as you start to see what kinds of questions your customers ask when they’re interested in your designs!You’ll naturally want to include all of the fantastic features that you labored over in your design. Just make sure to think about it from your customer’s point of view. Talk specifically about how a feature benefits the customer. Really explain it vividly so they can truly picture that benefit.

This technology offers safe dry storage for your samples. With no liquid nitrogen in the storage area the risk of cross contamination and the safety risks associated with the handling of liquid nitrogen are greatly reduced. Our built in carousel can be safely rotated with an external handle, there is no need to reach inside the freezer and our square lid opening won’t restrict access to square racks. All Isothermal Carousel freezers use our time tested and reliable 2301 controller with a dual temperature display, autofill and many additional features. Custom BioGenic Isothermal Carousel Liquid Nitrogen Freezers have an industry best temperature gradient that averages 193°C inside the storage area. Why we love it: For a company that deals in complex, hi tech cryogenic equipment, it’s important to make sure you provide all relevant information in your product description. Custom Biogenics is a great example of a company that is going out of their way to make sure they’ve got ample information on this freezer, which has the potential to be a confounding and confusing product purchase online. For this particular product, they provide 150 words in their product description which lays out specs and provides valuable information on the product use and maintenance. It’s basically a user manual for their product. With the proper ingredients, success comes naturally. Here’s everything you need to make a distinctive tasting sausage stick that will be sure to tingle your taste buds.

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To advise the client and to bring them closer to purchasing, shop owners are largely dependent on informative and useful product descriptions. Product descriptions are informative content that shows the characteristics of a product to the reader. Depending on the target group, the site should be designed appropriately to reach the potential customers and convince them of the product. A product description to potential customers is usually complete, informative and concise. At the same time, it inspires them emotionally and provides the benefits of the product. Depending on the type of customer targeted, the website can be a fun or a factually neutral representation of the product. The ultimate goal with the product description is to encourage the customer not only to buy but also to strengthen their confidence in the brand. The text should try to do the job of a salesperson in a business: The customer should leave the shop, ideally, with a good feeling and a new product. However, product descriptions are not only intended to provide the customer with accurate information, they should also serve as a home page for the shop on Google, Facebook, Twitter and related social media. A good product description is always an appropriate landing page and thus should be reader friendly and search engine optimized. This means that properly designed headers, titles, meta descriptions, URLs or images are required.

While there’s a lot of merit in doing your research, and exploring every angle of a product, there’s also a lot of merit in simply stepping back and creating a simple story that a customer will be able to relate to. And this approach is especially valid in this day of information overload. Keep things on a human level first and foremost, incorporate a story, and focus on engagement over SEO. When you do this in line with a good strategy, you’ll likely find it easy to find and converts customers. Mastering the art of Amazon product description writing will improve both your search rankings and conversions. But how do you write something that appeals to search engines and buyers?It turns out that best practices for Amazon product descriptions are not entirely cut and dry. After digging through the list of Amazon Best Sellers, we found that, surprisingly, they had very little in common!Best Seller product descriptions were:It was almost enough to make us say “Do whatever you want and hope for the best!” However, there are six areas where you can clearly tweak your description to optimize your results. Amazon does look at your product descriptions when deciding whether to rank your product for a specific search. However, our research suggests that you don’t need to include any keywords you’ve used elsewhere in your product page—which means you’re free to focus on writing the best description possible!It might not stop your product from becoming a Best Seller, but it won’t help your rankings and it will hurt readers’ opinions of you. As far as Amazon search is concerned, you can get your keywords out of the way by including them in your title, bullet points, and even Amazon’s keyword fields. See our guide to Amazon SEO strategy for those details.

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Start with your best items, your top sellers, and then move on to other product descriptions. Your product descriptions should be consistent with the voice you use for your related blogs, social media, SEO efforts, and even your paid search. A brand voice can be casual, serious, irreverent, funny, or authoritative. Think about the type of person your ideal customer is, and write for them. For example, Saddleback Leather sells bags that are designed to last FOREVER and they love to use irreverent language like “They’ll fight over it when you’re dead”. This bag was designed and built to be the strongest, most durable and longest lasting Leather Duffle Bag there is.

44 . 48 billion. That’s 17. 5% of retail sales worldwide. Bottom line?Ecommerce is big and getting bigger. And navigating the ever changing ecommerce terrain is a big challenge for small businesses used to the brick and mortar paradigm. So many factors impact your success online: how familiar people are with your brand, how effectively your Google Display ads are raising awareness, whether or not you offer fast and free shipping, how frequently your potential customers abandon their carts, and more. But with these challenges also come opportunities. Let’s focus on just one for now: your product descriptions. In this guide: Ready to drive more traffic to your product pages than ever before?Download our free guide to advertising on Google Shopping!If you’ve been reading this blog for a while, you’ve probably seen at least one of our customer spotlights. We love our customers!As a former small business marketer myself, I love our passionate dedication to empowering and supporting small business growth.

You can look into Facebook groups, Instagram accounts, online forums, and more to understand what that audience’s needs and wants are. Once you understand your audience, you’ll be able to write better product descriptions that are benefit driven copy to entice your target customer. Not all descriptions have to be dry and boring. Depending on your brand voice, you can add varying personalities into your copy. Sure, not every website is going to be super cheery and upbeat with its copy and you don’t have to go this route, but being more personable is a great trick if you want to write better product descriptions. Approach your copy as if you are speaking to a friend. There are many tips on how to do this, but putting your writer’s mindset into one of a casual, relatable salesperson is a very popular marketing strategy to help draw in shoppers. Still having writer’s block despite our tips?Let the future take hold — Sellika is our new A. I. based technology that helps you write better product descriptions all for you!Sellika also utilizes the power of SEO to create SEO friendly copy for product titles and descriptions. That means, you won’t have to spend precious time researching for trending terms!SUMMARY: Write a fun, alluring product description by leaning into benefits and your customer’s persona.

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But you’re going to want a way to figure out if different formats work better than others. You also want to see if different page layouts work better than others. This isn’t a process that happens quickly. Success is rarely something achieved without work and experimentation. Try different ways to present the information, and test them against each other. It’s possible to use different website tools to set up these tests — and then read the results.

For example, look at all of the relevant keyword modifiers in the product title of this hammock which ranks near the top for “hammock”:Those are all modifiers that would commonly be applied to the “hammock” base keyword. For example, “indoor hammock”, “backpacking hammock”, etc. On your own eCommerce store, stuffing these keywords into the title would look a bit spammy. But on Amazon, it’s a good strategy as long as you don’t go overboard. There’s no one size fits all tone for eCommerce product descriptions because a large part of what and how you write your descriptions depends on who your target customers are. For example, let’s say you sell plain white t shirts. Plain white t shirts are pretty much the same, shouldn’t all the product descriptions for plain white t shirts be the same?So in order to apply all of these other best practices, you first need to understand who your target consumer is. And in order to understand that, you need to come up with a buyer persona. Someone who’s engaged in physical labor and wants a lasting work shirt would probably be more concerned with details such as:But someone who’s looking for a t shirt from a fashion perspective would probably be more concerned with how stylish the fit is and what types of items are good to pair it with. Once you come up with your buyer persona, your next step is to think about the most attractive aspects of your product for that persona. For example, I use and love the Arcido Akra travel backpack.

Be sure to write the keyword phrase that best describes your product at least once in the description. For example, include the words “green cashmere sweater,” or “A line skirt. ” Also, think about the types of phrases that your potential customer might search for, like “most comfortable leather booties,” or “the perfect white tee. ” Include these in your description as well. If your product descriptions are SEO optimized, it’s more likely that a potential customer searching for your type of product will discover your fashion brand while they’re searching on Google, and you’ll have a totally new customer on your hands!What does a winning product description look like to you?We’d love to hear your thoughts on your favorite product descriptions!Marissa is a consultant and advisor to startups and emerging brands on all thing brand and digital marketing. She loves working with passionate founders to launch and grow great consumer brands, with the help of creative, cohesive marketing campaigns. Based in LA, she’s worked with companies like DogVacay, Disney, Sandwich Video, Harper Wilde, and NomNomNow. In her free time, you’ll probably find her on a hike with her pups or on a last minute road trip to yet another national park. Say hello to her at marsfortson. com. Hi John and Carolyn if you haven’t already subscribed to our email list, that’s a great place to start.

Remember that Google isn’t the one giving you traffic, and they aren’t the ones buying your product. They are merely a tool to facilitate letting other people do that. Those people want to find a specific kind of product. By presenting your product as it is, Google can play matchmaker between the user’s desires and your page. If a user wants to find a boot made of leather, your product page needs to convey that you sell a product that is both a boot and made of leather, so that Google can appropriately match them up. If you bury the fact that your footwear is a boot in a bunch of unrelated content, it’s less valuable to the user. Anticipate user questions and concerns. Users will have questions about a product they’re investigating and researching before they buy. It’s your job to anticipate those questions and answer them in your product description. Typically, you do this with both features and benefits lists. A features list is a list of impersonal facts about a product.

Remember, this is one of the common mistakes many descriptions make. Beam, for example, has a great looking product with a load of good reviews. But there’s so little compelling information in the product description that I’m left confused It’s…hot chocolate?But with CBD?and hanging. Aim for plenty a paragraph of useful benefits that’s scannable as well. Overall, you want to structure your product descriptions so visitors can scan them quickly. Bullet points, short paragraphs, and relevant headings are all ways to help with readability and make your description easier to digest. Another way to simplify your product description without losing value?Use product page videos. A study conducted by LiveClicker surveyed ecommerce business owners and found 88% saw conversions increase when they implemented product page videos. Take Atoms. They have a great product detail page that highlights the benefits of their shoes, while also offering plenty of imagery and a product video to give customers a full picture of the product. Icons and graphics are another way to make your product descriptions more skimmable, without cutting back on key info.

Our award winning Natural Honey Facial Cleansing Bar is enriched with natural skin nourishing extracts, honey and royal jelly. Remove dirt and impurities from your sensitive skin with our all natural cleansing bar. Our gentle formula is especially designed to help neutralize skin irritations. This therapeutic blend is great for all skin types, especially sensitive or problematic skin, gentle yet effective. Directions: Wet the bar, lather, massage into facial skin, avoiding the eye area and rinse thoroughly. 3. Avoid spamming your product title with irrelevant or inaccurate details that will confuse shoppers and lower your search listing visibilityProduct attributes provide additional vital information about your product. Accurate and complete product attributes also help improve your search listing visibility. Your product description provides compelling additional information in greater details to convince interested shoppers to buy your product. 2. Highlight the most attractive, relevant or differentiating product features at the top of your product description, 3.

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Product Description

How To Get A Product Description With A Wedscraper

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Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot properly without these cookies. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as additional cookies. If you’ve been reading our ebooks as you set up your ecommerce store, you’ve got a batch of strong product photographs that are ready to go live. You’ve also done your keyword research; and you’ve chosen the best performing search terms to insert into your product title, category pages, URLs, title tags, meta descriptions, and elsewhere. But here’s the thing: No matter how visually compelling your product images are, if you don’t have the words to support what your images are promising, you’re not going to draw prospects any further into the sales funnel. Strong product images will pique your visitors’ interest; but your copy has to work with them to clarify the promise they seem to be extending to your visitors. There are questions that images can’t answer—at least not explicitly. The product is beautiful; but is it right for them?Now it’s time to fill in the gaps with your words.

It’s best to only include keywords when they’re relevant, and when they can be worked naturally into the text. Putting these techniques into action can take some practice. To help you get started, let’s check out a product description template you can use, based on the key tips we’ve discussed. Of course, feel free to tweak it as needed, to suit your store’s unique style and audience. Creating an effective product description doesn’t have to be hard. All it takes is incorporating the elements and strategies we’ve discussed, and keeping your ideal customer in mind at all times. Throughout this post, we’ve been talking about e commerce stores in a general sense. Our advice and product description template can benefit your business no matter what platform you’re using. Of course, if you’re a WordPress user there’s a good chance your online shop is powered by WooCommerce. If so, we’d also encourage you to check out our own Revive Old Posts plugin:This tool can be used effectively in combination with WooCommerce, in order to make your product descriptions more visible. By posting them to social media, you get them in front of more potential customers – thus maximizing their impact.

A young career woman may appreciate a product that saves time while looking stylish. A grandfather may want a product that can help him bond with the kids. Focus on their needs and you’ll have a great idea of where to start. On a more practical level, your product descriptions are an excellent place to use targeting SEO keywords. Do some keyword research and see what words and phrases people search to find your site. SEO keywords can be listed as product features, included in the product title, or worked into the body of the product description itself as long as it still flows naturally. Good SEO can bring people directly to your product’s page, making the sale more straightforward. Sensory words are an excellent way to engage your audience with your product. These types of descriptive words can act as a sort of shortcut past objections and skepticism. Words like “fresh,” “clean,” “bright,” “calm,” or “velvety” all elicit emotional responses. They help potential customers imagine the product’s story more clearly.

People love free stuff. Dan Ariely asked 76 people in the queue to get a free tattoo. It turned out that 68% wouldn’t get a tattoo if it were not free. Another study by Dan Ariely surveyed students to choose two types of chocolate: Hershey Kiss for one cent and Lindt truffle for 26 cents. Initially, 40% of buyers were in favor of the Truffle, and 40% chose the Kiss. Later on, Ariely reduced the prices by one cent for both brands, meaning Truffle cost $0.

These are the emotions and experiences that a customer gains from using your product. Ask yourself “What does the customer really get out if it?” or “What are they using the product for?”. This will lead you in the right direction. Secondly, get your SEO in good shape. It will gradually generate organic traffic directly to your product pages. That means users are already halfway through the sales funnel and that much closer to the sale. Use tools like Ubersuggest, Keywordtool. io, or Google’s Keyword Planner to find related phrases. Add these in the title, URL, description, and alt text of images. Stories can be anything from what inspired you to sell the item, the product’s history, or any interesting facts about it. Throughout all of these strategies, also ensure that you’re mixing in power words.

If there’s one company renowned for effectively incorporating humor into their branding, it’s Cards Against Humanity. What started as a $4,000 Kickstarter campaign has transformed into a multi million dollar business with an extremely loyal following. The company brands itself as a “party game for horrible people”, and is known for pushing the boundaries and then some with its risqué humor and ridiculous stunts. The game requires players to compete against each other to see who can make the most twisted and humorous card combinations. What’s innovative about their marketing is the humor found in their products, also extends to their product descriptions—and their customers eat it up. Their copy and branding is so successful that they even convinced their customers to pay for a box of nothing.

This might sound complicated, but it’s actually pretty simple. It just means showing two different versions of your product description to different groups of your customers in order to see which converts better. Basically, you set up two versions of the same product page, each with a different product description. We’ll call these Variant A and Variant B respectively. When people visit this particular product page, 50% of them will get directed to Variant A, and the other 50% will see Variant B. There are just so many possibilities.

You should have the term in the product title, and a couple times throughout the product description. Also make sure to have the term in the meta tag information for your page. One of our first suggestions for how to write product descriptions in a better way is to go for benefits as opposed to features with product descriptions. This isn’t to say mentioning an item’s features isn’t important it is!. Still, when you showcase to a potential customer how an item can make his/her life better or easier, there will be a much greater appeal. So for example, with this octopus, even from the header of the description alone, we could instead of a physical descriptor, have a little fun with the headline:See how that can immediately grab someone’s attention?Instead of speaking to the colors of the plush or the occasions it can be a fitting gift for, this new title immediately plays into the possible emotions of a buyer. 31 Colors Plush Toys Double sided Flip Octopus Doll Soft Reversible Stuffed Animals Toys Creative Christmas Gift Home DecorationFor the actual description, we’d change the copy to something like this assuming the target audience is young women:When you’re just not in the mood to talk, there’s no reason to give the hand to your boyfriend or friend. Just flip the smile on our Reversible Octopus Plush to let someone know you’re not in a good mood. Popular from its viral TikTok, this octopus plushie features a smiley face and frown to express two polar opposite emotions. It’s the perfect gift, ladies, when you need something to hug yet something useful to help convey those oh so frustrating days. Like, just don’t say a word to me, you know?And when you’re in a better mood, flip the frown over to a smile to let everyone know everything is a okay.

It’s an important question to ask the people who made it—but to also ask yourself if you’re the one selling it. Does it fill a need in our business?Does it make someone’s life easier?Is it something a hobbyist has to have?Get the background, but get the “why” too. That answer makes it easier to get the information you need to deliver compelling copy to potential customers. As much as I like to think every customer would read a killer headline about tube socks, lean back in their computer chair and say, “Man, that copywriter needs a raise. I want to order ten of these from reading that line alone!” I realize I’m kidding myself. Though a good copywriter loves to tell a good story, it’s more than that. Our job is to craft something compelling, but to sell something too. Be careful not to be too self indulgent. Speak to your audience in the tone they expect. You wouldn’t use words like “flirty” if you’re selling Norwegian sweaters or “sleek” if you’re peddling construction boots. We all want to write fun copy that’s engaging.

They’ve spent years crafting and perfecting their well known brand, and every single product description is an extension of that. One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon. Many ecommerce businesses shy away from using technical jargon on pages because it might “scare off some customers. ” But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. Key Takeaway: Using phrases like “burliest” and “long days on the wall” allow Patagonia to demonstrate that their employees as well as the Patagonia brand as a whole understand the little nuances of each product and how it’s used in the real world. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. Often the art of writing a great product description that sells the product lies in the ability to describe the little things that make all the difference. The little differences and features in a product that may seem trivial or boring to you are important to shoppers and help them make purchase decisions. This hammer features a “vibration absorbing grip to improve user comfort” and is a light 14oz “for a fast swing and reduced fatigue. ”In the example above, the customer cares about the hammer looking new, even after repeated use—a great idea to include in future iterations of the product description. Key Takeaway: You’re not competing against every product online.

The most effective SEO techniques all come back to the same thing – good writing. As long as you have one or two key phrases to focus your content around, the rest of your content should flow naturally and appeal to human eyes. You may think you’re doing yourself a favor by including how “high quality” your product is, but unquantifiable statements read as empty words to the average buyer. After all, how often does a vendor not describe their own products as being superb and high quality?Your product descriptions should be the final pull that reels your prospects in – be as specific as possible!Describe your product in detail and how it would specifically benefit the customer. Instead of describing your item as being “high quality”, highlight the specific features that make it a standout product. Take the product description below taken from Saddleback Leather. They list the features and benefits that illustrate the product quality rather than simply stating that it’s “excellent quality”. This specificity adds much more credibility to the bag’s caliber than if you were to simply state how “high quality” it is. The market is always changing, and your product descriptions must change as well. The most important ingredient for a great product description is adaptability. Take note of standout phrases that may be working for your competitors.

Otherwise, you just lost a potential customer. Pictures are great. But they are not enough. First of all, not everyone can see that wonderful picture. There will be people who are browsing your website who are visually impaired. That is why you need product descriptions. There are good product descriptions and bad ones. Good product descriptions will grab visitors’ attention. Bad product descriptions will make them go somewhere else. We all have seen them. Those annoying commercials that have really loud and excited people selling items that probably do not do anything they promise it will do.

Each product page you create should be built around the key terms your potential customers are actually searching for and should incorporate common synonyms and variations of these words. Take a pair of women’s black slacks, for example. A wide variety of terms can be used to describe slacks, so when you’re writing a description for a product like this, it’s important to consult a keyword research tool such as SEMrush or Moz Keyword Explorer. These tools help you identify your target keywords by revealing the terminology customers use the most. For example, in the chart below, you can see that “women’s black dress pants” has a higher average monthly search volume than “women’s black trousers” or “women’s black slacks. ” An ideal product description would therefore focus on “women’s black dress pants” as the primary keyword, with “women’s black trousers” and “women’s black slacks” as secondary keywords. To fully optimize your descriptions, it’s also important to incorporate longer tail keywords. These keywords may have a lower average search volume than their more general counterparts, but because they indicate a more direct and targeted search, incorporating them into your product descriptions can lead to higher conversion rates. Take the previous example of “women’s black dress pants. ” Below, you can see related, longer tail keywords, such as “maternity black dress pants,” that would also be important to incorporate whenever it’s relevant to do so. When it comes to product descriptions, remember that optimizing your content with keywords and staying customer friendly requires balance.

Now that you know how to find keywords in Amazon and how to incorporate them into your product descriptions, let’s look at some content tips to get customers to take action when they find your product. This product description for the Fitbit Zip Wireless Activity Tracker stands out because it leads by mentioning a fact customers can relate to —they want fitness to be fun. Notice how the product description emphasizes how easy it is to incorporate the tracker into day to day life, set it up and learn from the data. It’s easy to list all of the things that make your product great. While this is important, people are more interested in what your product can do for them. Your product description needs to show customers what they get out of using your product and how the product solves a problem.

The copy immediately educates the reader on how this product will optimize their personal and professional lives. They also break down complex technological specs like CPUs and explain what that means for users in practice, i. e. , you can complete more tasks and waste less battery. What makes your product different from the rest?Your unique value proposition UVP is your product’s differentiator, it’s what makes it noteworthy, and also worth buying. You should include your UVP near the beginning of your product description to quickly convince customers.

Storytelling is not new but still so effective. According to a 2017 study, 87% of consumers would buy products from a company that supports a social cause. Toms and Patagonia are two well known brands that have found success in using the power of social cause stories to connect with their customers and eventually increase sales. And this strategy has been mirrored by thousands of companies worldwide. UK based wine marketplace Laithwaites. co. uk includes a brief family background of their wine vendors in every product. Mini stories don’t have to be full on stories. A lot of companies showcase their products for a cause in just a few words. Check out Apple’s collab with non profit RED:Do mini stories have to be a social cause?No. Think of ways that make your product so special?Does your product use some kind of special technology?How was the product tested?It’s tempting to just describe a product as “top quality” and “perfect,” most especially if the product genuinely embodies these characteristics.

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Product Description

How To Change Product Description In Quickbooks

Blew. My. Mind. I don’t recommend doing this for the on page, visible product description. Ad text is optimized for search results, not a product page. Finally: If it’s relevant, include differentiators: Shipping time, available colors/sizes, genuine original, etc. Anything that matters to your audience. On the other hand, don’t tell me you have genuine original socks. I care exactly not at all. Try to use all available characters. As I write this, the accepted maximum is 300 characters.

I can assure you that when your visitors are unsure about what product is the best to buy, they look online for suggestions. Like anyone else, they’re drawn to products with the highest number of positive reviews, or those accompanied by testimonials, or those featured by social influencers, or those featured in magazines. As shown below from Amazon, customers searching for swim goggles will be much more inclined to purchase one of these three because of the “Best Seller” tag and their visibly numerous and high reviews. There is hard psychology behind why we look to imitate other people in situations we are unsure of. If you can’t leverage the above methods of social proof, there are still other ways to include it in your product copy. For example, take advantage of the fact that popularity is attractive by highlighting customer favorites on your homepage. The tone of voice that you use in your product descriptions will make a huge difference to your audience. Marketing to the modern consumer means that you want to meet them at eye level. There is nothing worse than sounding like a big corporation that is mass marketing a product. Even if you are scaling, you want to sound like the provider down the street. Your tone can also enlighten customers about your company culture.

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Now, as people navigate to your product page and read your product description, Google checks the amount of time they are spending on the page. The more engaging your product description, the longer they interact with the page, and the more Google is convinced that your product description is a valuable contribution to your audience. However, it is necessary to understand that stuffing keywords into your product copy is far from helpful. If Google sees you repeating a phrase once too often, it is going to end up considering your product description as spam and block it from the organic search results. The kind of keywords you choose depends on extensive keyword research, using tools like Google Trends, Keyword Planner in Google Analytics, etc. A handy trick is to see all the other ‘recommended results’ at the bottom of the search page whenever you are checking the popularity of your keyword. Another way to increase your standing in Google’s all seeing eye is by having product reviews as a part of your product description. Not only do product reviews hold a genuine lens to the usability of your product, they can also give you a direct idea of what customers are expecting from the product description. Continuing the example of the inspirational book, take a look at the feedback people have left in the comments – it will give you a lot of ideas about the keywords you can target in your product description. In addition, these reviews can even appear as ‘featured snippets’ in Google’s search results as they target all the relevant keywords organically. The structure of your product description is as important a factor as any.

There’s no better time than the present to take advantage of social proof. We’ve all found ourselves in situations where, being so overwhelmed with choices – or at a loss of where to start searching – we’ve turned to Google. I can assure you that when your visitors are unsure about what product is the best to buy, they look online for suggestions. Like anyone else, they’re drawn to products with the highest number of positive reviews, or those accompanied by testimonials, or those featured by social influencers, or those featured in magazines. As shown below from Amazon, customers searching for swim goggles will be much more inclined to purchase one of these three because of the “Best Seller” tag and their visibly numerous and high reviews. There is hard psychology behind why we look to imitate other people in situations we are unsure of. If you can’t leverage the above methods of social proof, there are still other ways to include it in your product copy. For example, take advantage of the fact that popularity is attractive by highlighting customer favorites on your homepage. The tone of voice that you use in your product descriptions will make a huge difference to your audience. Marketing to the modern consumer means that you want to meet them at eye level. There is nothing worse than sounding like a big corporation that is mass marketing a product.

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g. questions and answers, reviews, etc and product description and specifications measurements, compatibility, ingredients, etc. List them by the best sellers and most important ones at the top, and the less important/popular products at the bottom. Start tackling them in small batches. Writing great product descriptions isn’t just about stuffing in a bunch of summary text, either – you want to list things like dimensions, frequently asked questions, common uses, and other product highlights. I think Onnit is a great example.

It’s a very good value and dries quickly when it gets wet. ”Junior golf equipment has come a long way in the past ten years. Gone are the days of used adult clubs that were cut down for juniors. It is fine to get a 2, or 3 year old child started with some simple plastic clubs, but as kids get older, they need a set of golf clubs that are made with their body in mind. Today there are several manufacturers making clubs specifically for juniors. Even with all these different types of clubs to choose from, there still are a few important things to consider when buying junior clubs. Length is the first consideration. The key is to find a set of clubs that is the right length for the junior golfer but also a set that the junior can grow with. Remember that it is all right for the junior to choke or grip down on the club. You just don’t want them to move their hands down the grip too much. The basic rule is this: if the junior is choking down more than 1.

co. uk includes a brief family background of their wine vendors in every product. Mini stories don’t have to be full on stories. A lot of companies showcase their products for a cause in just a few words. Check out Apple’s collab with non profit RED:Do mini stories have to be a social cause?No. Think of ways that make your product so special?Does your product use some kind of special technology?How was the product tested?It’s tempting to just describe a product as “top quality” and “perfect,” most especially if the product genuinely embodies these characteristics. These are average modifiers that have been used in almost every mediocre product description. But you don’t want mediocre product description. What you want is something that cuts through the noise, something that speaks to your target audience. Therefore, you need to avoid these fuzzy words. These words water down the potential of your product description copy to convert a shopper easily.

for great hunting fun. Jun 25, 2020. 5 Ove Shop a full line of Traditions products at MidwayUSA. If you do remove the barrel, push the pins out from left to right with a punch. The barrel should fit without tight spots into the inletting cut for it. 50 cal Percussion Select Hardwood/Blued R2040.

Before answering this question, we must understand that search engines, especially Google, do not tend to provide a detailed info about their algorithms. Any information about the impact of all factors is only the assumption, based on experiments and experience. That’s why, I decided to use the info from the most trusted sources and digital marketers. This diagram was published by Neil Patel back in 2014 in his article No Link Building Strategy Is Complete Without These 12 Tactics. You can see what impact every separate factor has on your rankings. Those are approximate figures, but that’s enough for a general understanding. These diagrams from different sources point out, that well crafted on page optimization is 15% of success. Let’s dive into the term “on page optimization”. It includes many subfactors: URL structure, meta description, meta tags, H1 title and H2 H6 subtitles, content lengths, images, titles and alts to images etc. , and also how all those elements are packed with keywords. Let’s imagine you are selling laptops.

On the other hand, don’t tell me you have genuine original socks. I care exactly not at all. Try to use all available characters. As I write this, the accepted maximum is 300 characters. It changes all the time. Do your research. Writing descriptions can be tedious, but it’s a solid conversion win with SEO implications. Done right, it can strengthen your brand. Our digital marketing experts are ready to help build a winning marketing strategy that delivers sustainable, long term growth for your business. Want to partner with us?Tell us what you’re looking for below, and our team will reach out within one business day to get a conversation started. We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Let’s look at two product descriptions. In the first example here, the seller has covered all of the bases. We know what it can be used for, the main features and a little about the benefits. The problem is, that they’ve included it in an unbroken paragraph of text. This makes it hard to pick out information at a glance and is likely to result in the buyer returning to the search results. The second example is far better. In fact, it’s a great template for how to structure your product description. It includes all of the information but in a far more user friendly style. The bullet points make it easy to scan, as do the use of subheadings to break up the different aspects. Baring in mind that buyers tend to be in a hurry, this approach should prove far more successful. When you’re writing your production description, it can be tempting to go for the hard sell.

And as you can imagine, a significant part of this operation involves product description optimization. Asos adds a colossal 2,500 to 7,000 new products to their site every week. With over 10,000 product descriptions to handle every month, it would be easy to dismiss creating high quality descriptions for all of them as something low on the business totem pole. But, Asos prioritizes them by creating around 400 product descriptions every day—all of which are original, captivating, and informative. Asos understands these three factors are paramount to producing high quality, and in turn, effective product descriptions. This is echoed by marketing guru Neil Patel, who argues that product descriptions should not “sell the customer on pomp and circumstance”, but instead “provide value and information that helps the customer make a decision.

You can’t assume that people will know which of multiple products is the best for them without having to compare the options. You can reduce the need for comparisons by simplifying your product line: as always it’s easier to make a simple user interface if the underlying concepts are simple. But few companies can make their product line so simple that there’s only one choice for any given customer. Ecommerce sites that carry multiple vendors definitely can’t do this. Thus, we need to help users compare. Of course, there are comparison tools that do this, but NNGroup suggests that one of the most helpful ways to allow comparison is to give comparable information, presented in a similar way, about similar products. This helps users find the perfect product for their needs. They give the example of Pottery Barn, as you can compare all the essentials between the products:Instead of using vague superlatives, in most cases it’s better to use specific and descriptive words. Research backs this up. One study found that descriptive menu labels at restaurants “increased sales by 27% and improved attitudes towards the food, attitudes toward the restaurant, and intentions toward repatronage. ”And in general, we trust specific language more than vague superlatives.

Then take your pick from the list of LSI keywords that it gives you!Use common sense to determine which ones to add and which to skip. If it doesn’t make sense, don’t use it. This unisex cotton hoodie is a heavy cotton sweatshirt and a 100% cotton white hoodie which is made locally. If you’re looking for a 100 percent cotton pullover hoodie or 100 cotton sweatshirts made in usa, you’ve come to the right place. Shop our 100 cotton crewneck sweatshirts today. “Be the star of the cookout with the Stake Grilling Multi Tool.

Don’t list exactly everything and don’t be too obvious. Some products don’t need a long winded description. Keep the balance between saying too much or too little. Check the above screenshot from Uniqlo – the photos speak for themselves. As well it has basic information – material, care instructors, description and shipping information. The description is short as it has to be for a T shirt, it highlights the most important features and is readable because of the bullet points. Don’t use cliches like “this is the best quality”. Instead point out why your product is the best one, list the benefits it will bring to your customers and they will realize by themselves that your product is good. Crocs list their best qualities. But focus your attention on the way they do it. As we can see from the above screenshot, Crocs are water proof, comfortable, quick to dry and easy to clean.

Kathy of Felix Street Studio says her shop’s voice has gone from quirky to refined since she started it in 2009. Back then, she was a one woman operation, so she used the first person point of view throughout her shop. Now that she has a three person staff, she writes about her shop from a plural perspective. “As my shop and my product has evolved, I have taken a more professional tone,” she says. “I want my brand to be perceived as elegant. Plus, it’s not just me making and shipping and doing everything anymore; it’s a team approach led by me with a very talented staff. ”A detailed description can help narrow the gap between shopping in a brick and mortar store and buying online. Gittit Szwarc, a self proclaimed “jewelry engineer” and owner of Knobbly, an Etsy shop based in Tel Aviv, recommends thinking about what information a buyer might be gathering if she were shopping for an item in a physical store. One thing Gittit has learned is that numerical measurements alone tend to be less than helpful, especially when people are shopping for jewelry. “Most people can’t eyeball 1. 5 inches and don’t keep a ruler by their computer,” she says.

Of course, we only offer the highest quality brands and products on Direct Delta 8. Must be 21+. 99 – $ 2,199. 1 Gram Pre Rolls For $3 $ 3. In order to accomplish this, we have partnered with the BEST of the BEST in each vertical within our industry. Our Delta 8 THC Wax is visually similar to diamonds in sauce. Bloomble is among the most reliable and responsible brands, committed to offering the best quality and carefully vetted Delta 8 products. $ 75. Keep waxed surfaces free of moisture and heavy use for 7 days. 1. Remains odorless for most people, but some users report slight smell described as “sweet”, “plastic y”, or Delta 8 THC Δ8 THC, delta 8 tetrahydrocannabinol is an isomer of CBD found in industrial hemp.

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Product Description

How To Remove The Product Description Link On Qode

So, how do you get more of them on your product pages?Start by actively encouraging customers to rate and review their purchases. Send a post purchase email asking them to provide feedback, and if possible, throw in an incentive for them to do so. Nordstrom, for instance, encourages shoppers to review their purchases by giving them a chance to win a $1,000 gift card. Once you have those ratings and reviews, display them prominently on your product page. Have the star rating as one of the first things people see when they’re on the page, and make sure your ratings and reviews section is prominent and easy to find. Take the clothing company SCOTTeVEST.

Post completing the description part and before you publish your content, you should go for an SEO check. Websites like, Supreme Dissertations, will help you format and edit product descriptions for attaining a higher ranking. Well, it may be tough to manage various product descriptions all across various store pages and categories. So, for this, you may try local file management and desktop apps, like Evernote. A powerful approach in marketing is storytelling. Using it in your content will make it 22 times more memorable as it crafts an emotional link between your customer and you. Now, we will talk about how to make your product appear among the top searches of Google search results. One of the best ways to achieve this is to optimize the description of your product for rich snippets. Well, we would like to let you know that rich snippet are some pieces of code that Google utilizes to crawl your product page. So, by including these details with your product description, you can make the description more optimized and increase your chances to achieve a higher rank on Google. So, we would like to wrap up now.

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You can use this category to manage the products. For example, you can use the product type as a condition for an automated collection, or to help you filter your products in the Shopify admin. A product can have only one product type. You can choose one of the defined product types, or create a new one. To create a product type, enter it into the Product type field, and then save the product. You can also create and edit product types in the bulk editor. It is the manufacturer, wholesaler, or another vendor for the product. You can filter your product list by the vendor, which can speed up ordering inventory. These are the collections in which the product is included. You can use this field to add the product directly to the manual collection. Automated collections include the product when it matches the collection conditions.

If you’ve ever Googled “how to write product descriptions,” you’ve likely come across the following suggestions: focus on benefits, use power words, give detailed product information, add product details…Don’t get me wrong, these are useful recommendations. But they won’t help you find the perfect approach to writing high converting product descriptions for your online store. Why?Because 1 tips like the above don’t offer copywriting angles that you can model for your e commerce site; and 2 they assume that consumers are driven by logic. So, with that in mind, I want to show you how to write product descriptions,the right way, using my favorite e commerce brands as inspiration. One trap many e commerce marketers fall into when writing product descriptions is focusing too much on their products. Naturally, you want to highlight a product’s best features and position it as a leader in its category.

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Are you currently running an eCommerce website and looking to update your site’s content?Or are you just starting your online store and want to know the best way to approach writing product descriptions?Either way, here are some tips that will help. There’s a saying that goes, “Try to impress everyone, and you impress no one. ” This old adage rings true to product copy, as well as life. Try to sell to everyone, and you sell to no one. The most kick ass websites address potential shoppers with product descriptions that speak to a specific market. When it’s time to write your own product descriptions, imagine your target audience. Who are they?and Why would they want to buy your product?Go a step further and conduct some research to learn more about your ideal buyers: their preferences, their buying patterns, and the triggers that would compel them to buy. It’s simple—identify the who and then find out why. Then write to sell. Once you have a good idea of who you’re selling to and why they need your products, your product descriptions will sound authoritative and personal, instead of general and tentative. As an eCommerce entrepreneur, you may find it easy to write about your products.

1. Read more about Filters in Matrixify “How it works” page. To simplify the process even further, you can go to the “Advanced” section of the Export page and select only the minimal columns required to update the Product description. The description will be Exported in HTML code, however, do not worry, it is not as scary as it looks!The HTML code is there so that Shopify knows how to format the text properly so it looks good in the front end of your store. You can go ahead and edit the text in the code. Here is a great page that explains the basics of how text is formatted with HTML code. If you are experienced in HTML code, then you can also apply any extra code you like and it will be included in your import. You can add additional images, videos, links to other Products or sites, tables, and so on to the product description as well by using HTML code. You can also write the description in plain text without the HTML code. However, then it will not be formatted in Shopify. Go back into the Matrixify app and in the Home page Import section, you can upload the file.

Start by learning the definition of a product description. It’s a series of paragraphs and other copy that entices people to buy your products. Next, understand its importance. Realize that poor product descriptions are worse than no product descriptions. You’ll chase away prospects before they can understand the valuable knowledge you sell. Then create your description. Start by defining your target audience, brainstorming features and their benefits, and selecting your tone and voice. Remember to avoid sensationalistic, hyperbolic copy. You’re ready to write your first draft. Incorporate storytelling, questions, doubts, and objections. When you edit, make sure the copy contains no mistakes or omissions.

”And this is only a sampling. There are nearly as many voice and tone options as there are brands. What’s “right” for your product descriptions will depend on two key factors:Even though each product may have its own targeted prospects, you don’t want to radically shift your voice and tone between products. It’s important to stay in tune with your brand voice and brand image in every product description. Getting out of tune might not be a big deal in a one off email 20% of your subscribers read once, but your product descriptions are different — they’re being viewed constantly. Here are some questions that can help you intersect ideal prospect and brand, to nail down the voice and tone of your description:Questions like these help you — and anyone else writing product descriptions — stay true to the mindset and voice of the company. Remember, keeping your language aligned with your brand helps build and maintain trust. Kathy Sierra, an American programmer and game developer, once said, “The secret to building great products is not creating awesome features, it’s to make your users awesome. ” And in her 2015 book, Badass: Making Users Awesome, she argues, “Most companies compete on the quality of the product, not the quality of the user’s results with the product. Competing on user awesome means fewer direct competitors, even within the same product/service category. ” Your target audience is less interested in your product than what they can achieve with your product.

It is not appropriate when it comes to ecommerce SEO either. People would hardly search for “Calvin Klein Men’s 1/4 Zip Sweater” on Amazon. They are likely to search for something like “men’s grey full sleeves sweater. ” And this product would unlikely to ever come up in Amazon search if you search using these keywords. In the example above, you can see that the product name, as well as the description, perfectly communicates all the important elements of this product. That fact is that even this product description falls flat when it comes to persuading your customers to hit the “Buy” button. There are plenty of ways you can improve your ecommerce conversion rate. I’ll be highlighting 11 best ecommerce product description examples that will significantly change your sales numbers. The core idea is to write your blog posts keeping your target audience in focus, writing product descriptions is no different. If you don’t keep a laser targeted audience in focus, then your product description will turn out to be wishy washy. And in the end, you would be addressing no one at all.

section can reduce the amount of incoming email you receive and help consumers make up their minds faster. Your goal with objections and questions is to put prospective customers’ minds at ease. You want to address these issues in such a way that they no longer present a barrier to buying your product. For instance, if consumers might worry about the time consuming aspects of your online course, you could say something like this:”You are more than welcome to take this course at your own pace. There is no right or wrong way to work through the material, and your access to the materials will remain open even if you need to spread out your learning process. ” That way, prospective customers won’t worry that the leaders access to your course before they can complete the materials. After you have written the first draft of your product description, let it set for a few hours or even a few days before you return to it. This is called a cooling off period. If you let your copy cool, you can return to it with fresh eyes. You’ll find mistakes and problems that you might have missed if you’d attempted to revise it right after you first completed it. During the revision process, you’re looking for any phrases or sentences that could be improved upon.

But with the above research, and constant iteration, you can eliminate a good portion of objections on the spot. At the very least, you can be ahead of 90% of ecommerce sites with a little bit of preparation. Often, but not always, the price or complexity of a product positively correlates with the amount of information necessary. Bar of soap?Maybe don’t need many details. Car?You’ll want to insure there’s sufficient information to make an important decision like that. ThinkGeek used to have great examples of product descriptions. Here’s an example that gives all the necessary info for a bar of novelty soap:Another common complaint NNGroup found with product copy is that sites don’t often offer adequate information for comparison. You can’t assume that people will know which of multiple products is the best for them without having to compare the options. You can reduce the need for comparisons by simplifying your product line: as always it’s easier to make a simple user interface if the underlying concepts are simple. But few companies can make their product line so simple that there’s only one choice for any given customer. Ecommerce sites that carry multiple vendors definitely can’t do this.

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Need to write product descriptions for your e commerce website?Learn how to write an effective product description with examples of great ones for inspiration. Dave is the Co Founder Jarvis and Proof, a Y Combinator backed tech company base in Austin, Texas. He is also a husband and father of 3 boys. You may be surprised to hear Dave once ate the beating heart of a King cobra and is 6’8″ tall. Product descriptions can make or break an e commerce business. Product images can do a lot of heavy lifting in terms of getting buyers interested in your items. However, it’s the marketing copy on each of your product pages that will close the sale. Not all product descriptions are created equal. If you want to write the perfect product description to increase sales, there are a few things you’ll need to keep in mind. Below, we’ll dive into how to write a product description and provide some killer examples of powerful product marketing copy. A product description is a type of marketing copy that includes information about a product and its features, functions, and benefits.

When I did copy for the Right Channel Radios site, I had no idea about CB radios. I started going on jeep forums and reading off roading blogs and magazines to get into the mindset of the customer. That’s the first step!Once you do that you’ll be able to pick up the lingo and have a better understanding on what’s appealing to your customer. Good luck!Great article Laura!I’m a product creator. I mostly sell through online marketplaces like Ebay and Amazon. The competition levels are high and product descriptions that convert are essential. However, being a one man show I have no time to devote to real copy. I’d rather hire an experienced professional to help. Any idea on where I can find someone?Maybe you perhaps?Often, people don’t buy online because they don’t know why they should. To avoid apathy, include the critical details features as a bullet list, a caption beneath a photo, or as a line of text next to the shopping cart button, and then clearly explain why someone should buy within the written description. Powerful product description: Best Made has excellent product descriptions for every product.

These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. A product description is a basic and boring piece of marketing copy with the sole purpose of accurately explaining what a product is — at least, you might think so from visiting bad ecommerce sites. In truth, it’s an incredibly important thing to invest in, because a powerful piece of product copy can greatly boost your conversion rate. You’re unlikely to have access to any features or statistics that your competitors can’t also mention because the vast majority of ecommerce stock is non exclusive, plus everyone has different tonal preferences. Well, in this piece we’re going to cover 5 general tips for writing better ecommerce product descriptions. They won’t give you all the details those will vary with the circumstances but they’ll give you a solid framework for figuring them out. Give them a try, make an effort, and you’ll be convincing customers to click that “Buy Now” button in no time. When it comes to digital marketing, tone of voice is crucial. It’s how you communicate your brand’s personality to the world.

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Product Description

How To Make Shopify Product Description Interesting

0 liter GTDI engines for a malfunctioning canister purge valve. Affected vehicles are equipped with a canister purge valve that may become stuck in an open position. Melt some Jul 26, 2021 · All batches and all colours are affected by this product recall notice. Jun 11, 2021 · On the road to capturing the Latino market George Sadler, CEO of Platinum Vape, announced on Thursday’s Benzinga Cannabis Hour that his company is partnering with comedian George Lopez to launch Product description. Apr 05, 2021 · Elmwood Park, NJ, QMART is voluntarily recalling all lots of IMPERIAL Gold 2000, PremierZEN Extreme 3000, BURRO en PRIMAVERA 60000 and IMPERIAL Platinum 2000 to the consumer level. May 11, 2020 · Issues Voluntary Nationwide Recall of Finasteride Plus 1. People who have an Sep 13, 2021 · A A. 5 Concentrate: 13 HMIS 1996 Mar 12, 2021 · Platinum Rose CBD is a terpene rich vape juice with a mild and subtle floral flavor, infused with notes of wild berries. One of the most requested vapes to get tested. Some early GOP voters who reportedly tried to cast their ballots in the California gubernatorial recall election were told computers showed that they’d already voted, even though they hadn’t. This pure sativa rose to stardom in the late 1960’s due to its fast and intense effects, bordering on psychedelic.

According to the PRINCE2 manual a Project Product Description should includeAs mentioned at the start of this chapter, few project managers use the Product Breakdown Structure, so here is a simple example. Let us first start with a simple Product Description. David spent 25 years as a senior project manager for USA multinationals, and has deep experience in project management. He now develops a wide range of Project Management Masterclasses, under the Projex Academy brand name. In addition, David runs project management training seminars across the world, and is a prolific writer on the many topics of project management. We use cookies to optimize site functionality and improve your overall experience. You can change your cookie settings through your browser. To learn more about cookies, please see our Privacy policy. traditions kentucky rifle barrel tenon Cleans with TC muzzleloader cleaner or a mix I make up with alcohol and windshield washer fluid. See “More Info” for details. Need Traditions parts?Shop our selection today!Numrich Gun Parts Corporation offers the largest selection and best prices for hard to find Traditions parts.

Use conversational paragraph long descriptions to engage fans and ideal customers as well as quick bullet points with need to know specs to concisely convey the most important information for online shoppers. Does your product have a backstory that’s particularly special to you?Chances are it will be particularly special and endearing to your audience, too. Use that story in your product description to add more character to your item, engage your audience and win hearts and minds. Here’s how you take the product description formula above one step further. Is your product differentiated through a founder’s expertise?Is your product better because of years of testing?Is it hand crafted?Does it get strong social proof with testimonials and product reviews?Tell a better story in your short product description paragraph by including tidbits of detail that prove why your product is better than the rest. Don’t be afraid to name drop, either. If you have a more technical product, don’t be afraid to get in the weeds with your product description. Prove to your customer your brand’s expertise in the industry by providing all possible details they’d need to know before they ever even have to ask. Images carry weight and are better remembered by customers. If possible, show off your product in a visual that explains exactly what the product does. Other than graphics, videos can be an effective way to showcase how to use a product or why it is better than others.

Product descriptions can easily make or break a sale. For more tips, see our report on creating effective product pages or our courses on writing for the web. Amy Schade works with clients large and small in a variety of industries such as telecommunications, e commerce, government, travel, automotive, music, publishing, banking, non profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia. Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Because buyers can’t use four of their senses when shopping online to determine whether the product is what they want and/or need. In fact, e commerce and online shopping is an industry that will include 2. 14 billion people worldwide by 2021 up from 1. 66 billion global digital buyers in 2016. Whoa!On the other hand, when you get it right, you’ll earn more buyers, more sales, and more happy customers. A desirable trifecta, to say the least A product description PD is the copy that appears on a product page describing that product to the buyer.

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Product photos elicit trust in the eye of the consumer, so provide multiple angles when possible. Video offers another great way to highlight product features while physically showing consumers product in action. For example, saying a Sawzall blade can cut through heavy duty metal is one thing, but actually showing the blade slice through heavy duty metal creates a completely different story. SEO Tip: Optimize photos!Here’s how. Incude your keywords in the ALT Tag, also known as “alternative text,” while uploading the image on the page. You can also optimize video by including the keyword in the video’s title and the description on YouTube or Vimeo. Former NBA star Rasheed Wallace rightly proclaimed, “Ball don’t lie!” The same premise holds true for numbers. Numbers don’t lie. Although comparing products doesn’t work in every industry or for every product, it’s best to prove that your product delivers a higher resolution, that it’s made with a higher grade material, or that it produces less harmful emissions and other comparable stats – if you can. Make sure to highlight these facts in your description, and use this opportunity to include an easy to read table below your description and bulleted list. Although reviews aren’t created by the business, it’s smart to give buyers an opportunity to share their thoughts if you truly believe in your product In the eyes of potential customers.

You can create a buyer persona and refer to it each time you need a reference point while writing a product description. To start with the creation of a buyer persona, evaluate the common behavior of your target audience and map out their pain points. Merchants, business developers, and copywriters often search for the kind of content intended buyers of a product are interested in. It helps them understand their habits, interests and a complete routine that is addressed in different chunks of a landing page. The selection of words for a product description is critical and may depend on your target audience. Every individual owns a vocabulary which may be different from the other. While writing an essay for university graduates, you may use difficult words. But, when it comes to the readability of a common user, every write up needs to be simple and in plain language. Online shopping is a common practice and users do not expect to confront words they are not familiar with. For an eCommerce website, whether your target is a professor or a teenager, it’s better to avoid quite adipose verbosity like this and just keep it simple. In this fast paced era of mobile commerce, no one wants to spend extra time on your website just to know a prod uct .

Consider the work you completed in article 1 and article 2 of Product Descriptions that Sell and your product’s pain or pleasure points, a picture you want to paint, benefits, etc. Below are several fill in the blank descriptions for you to try out. Or create your own based on your pain/pleasure/solution/features/benefits/etc. I started creating your product when I was describe you as your ideal customer, before you created a solution and pain. I was specific feeling, e. g.

Coleman Lantern LT. of liquid fuel lasts as long as 4. 00. Coleman Lantern travel trailers feature the first name in camping to help you get away from it all. Coleman Lantern BASE PRICE $23,848. See all 7. 75 x 5. Product description. Fits most Coleman propane stoves, grill/stoves, and Fold N Go™ stoves. on high on 1. Category.

The individual data sets included in this report are given in real terms, so the data is adjusted for price changes and is, therefore, net of inflation. The calculation of a country’s GDP encompasses all private and public consumption, government outlays, investments, additions to private inventories, paid in construction costs, and the foreign balance of trade. Exports are added to the value and imports are subtracted. Of all the components that make up a country’s GDP, the foreign balance of trade is especially important. The GDP of a country tends to increase when the total value of goods and services that domestic producers sell to foreign countries exceeds the total value of foreign goods and services that domestic consumers buy. When this situation occurs, a country is said to have a trade surplus. If the opposite situation occurs—if the amount that domestic consumers spend on foreign products is greater than the total sum of what domestic producers are able to sell to foreign consumers—it is called a trade deficit. In this situation, the GDP of a country tends to decrease. GDP can be computed on a nominal basis or a real basis, the latter accounting for inflation. Overall, real GDP is a better method for expressing long term national economic performance since it uses constant dollars. For example, suppose there is a country that in the year 2009 had a nominal GDP of $100 billion.

1. g. every 1 second the difference between the collector timestamp and the current time for events as they are loaded into the destination. If Snowplow Analytics Limited does not meet the commitment over a calendar month, the customer will be entitled to service level credits on their Snowplow BDP monthly fee equal to the % of time that we are in breach of the SLA, up to a maximum of 20%. The SLA will not apply if a failure to process and load the data into the data warehouse is due to a factor out of the control of Snowplow Analytics Limited, for example: In order to ensure that we can honour the SLA stated, Snowplow Analytics Limited reserves the right to make periodic adjustments to the Client’s pipeline, unless otherwise agreed in writing with the Client. Snowplow BDP customers benefit from Support SLAs given above.

Always burn candles in areas free from drafts. Burning natural based candles will result in less toxic air, headaches and lung irritation than with their ubiquitous paraffin cousins. Plus, no black soot on your walls or tables when you enjoy eco friendly candles!OK, this product description does educate us, but it doesn’t say anything about what sandalwood smells like. In fact, it’s probably the same product description used for all of their soy candles. Not only that, but it’s insanely long. So, if you have no idea what sandalwood smells like, you still don’t know. Now, this final description from the Pacifica Beauty website for their Sandalwood Pillar Candle tells you what to expect. You don’t have to go looking for other places to find out how sandalwood smells, since it’s right there in front of you. Now, all sandalwood candles are not created equal, since some are blended with other scents, but you get a good idea of what to expect. Rich Indian Sandalwood is at the heart of this moody, warm, velvety and woody blend, tempered by slightly sweet top notes of Tangerine, Sweet Orange and Mandarin – providing a beautiful lift. This is a deep and nuanced Sandalwood like no other.

You may not know what a Polyester Oxford grid is, but you know it is resistant to “water, dirt and sideways looks from jealous neighbors”. FiftyThree has a very cool way to show off Pencil an interactive digital stylus. As you scroll down the page, they show still shots of the stylus in use to get the creative juices flowing. Then the canvas turns black and the inner workings of Pencil are revealed as you scroll. As the elements come into view, so do explanations of their purpose and benefits. It is elegant, interesting, and memorable. Bellroy has straight forward, informative product descriptions. Where they shine is in the visual representation of their products. They show off this wallet with a mesmerizing stop motion video and a gallery of detailed product images that get down to the nitty gritty of the product’s features. The images show exactly how much you can put inside of it and how. The product page has more hiding below the fold, with a further gallery of “insights”.

Get your content jobs matched to the best and the most relevant writers by our smart algorithms. Or select and float your jobs to preferred writers. Start receiving content in 24 48 hours. Enjoy unlimited revisions, with every revision request turned around in 24 hours. Long or short articles, our writers can handle all formats and offer top quality. Hire article writers across industries. Hire experienced blog writers for audience focused, engaging blog posts. We have writing experts across industries. “I was impressed with the results: thorough, solid research; and excellent writing on a highly technical project that too. It was perfect on the first pass – no grammatical issues and no edits required.

are nine more tips for writing product descriptions from Shopify. Here’s some writing instruction for e commerce that speaks to long form stories. “A long form is what it sounds like: waxing poetic about It seems that tube socks with converse is the new trend with the younger generation these days. Is your advice any different for “boring” products like wire mesh containers or ink cartridges?It seems it can be difficult for writers to come up with unique and original copy for products that don’t have a lot of information about them on the web. I think one of the things writers need to always ask for is as much details as possible during the handoff of an assignment. Back when I wrote apparel I’d sit with the product developers and designers over lunch and go over each garment so I could figure out a story for a gray t shirt. Easier said than done I know, but for products like that, I’d work on a exciting lead and be as detailed as possible in specs since that will ultimately be why a customer will click “add to cart”. the product descriptions to suit the online audience. Here is a great article on really making best use of your product descriptions in learning to understand to write for your online Organic Search Traffic by 532% My $50,000 Bet: How to Plan for and Justify a New Website Design Boring Products?No Problem. How to Write Compelling Copy for Anything. The SEO Mistake That Wiped Out 80% of My Traffic Learn Growth Hacking: 35 Resources to Help You are many aspects that go into writing truly awesome product descriptions, but key things that I would remember Writing is not my hobby though we all need the content for our page, blogs or websites.

This product is not meant to be used as full page copy on your website. This product was designed and is best fit for someone who has dozens if not hundreds of products they’re selling on an E Commerce site. No. The description will be SEO friendly. We will describe the core benefits and features along with practical uses of your product. Order completion times vary depending on the amount of product descriptions ordered. Any order with a quantity of 100 or less will be completed within 15 days. Any order with a quantity of 100 or more will be completed within 30 days. Yes, if you provide a product page URL that includes at least 1 product image and the product name. Our writers will do the research needed in order to create the descriptions. We write product descriptions for nearly every type of product and website.

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Product Description

Product Description How To

For many of us, online shopping has become a routine part of daily life, with huge impact on a global scale. Global ecommerce sales have skyrocketed over the last four years: According to Statista, in 2014, annual online sales totalled $1. 3 billion USD worldwide; by last year, they’d doubled to $2. 8 billion; and by 2021, they’re expected to nearly double again to $4. 48 billion. That’s 17. 5% of retail sales worldwide. Bottom line?Ecommerce is big and getting bigger. And navigating the ever changing ecommerce terrain is a big challenge for small businesses used to the brick and mortar paradigm. So many factors impact your success online: how familiar people are with your brand, how effectively your Google Display ads are raising awareness, whether or not you offer fast and free shipping, how frequently your potential customers abandon their carts, and more. But with these challenges also come opportunities.

Writing great product descriptions isn’t just about stuffing in a bunch of summary text, either – you want to list things like dimensions, frequently asked questions, common uses, and other product highlights. I think Onnit is a great example. They nailed it with their product descriptions. Their pages are loaded with good content and they also make a meaningful difference in their sales since their site provides a good user experience. I’d be wary about hiring a freelancer to do these as well. Consider hiring a part time employee to intimately learn your products and write quality content for each of them. Crowd sourcing these is going to yield very mixed results and very bland content that isn’t going to help you much. It’s important to realize this is a big project that you’re not going to tackle in one week – you’ll have to take it a chunk at a time for a few months until all of your pages are beefed up 🙂Oh God!Didn’t know it’s important. Guess I need to update my store. Is there any app/tool that I can use to help me do it?It will be time consuming updating hundreds of itemsLook into the Shopify app called “Bulk Product Edit and CSV Import”. You can write up all of these in advance, and once you’ve checked them for grammar and plagiarism, you can use this app to edit them in bulk 🙂Good stuff.

In this article we’re taking a look at the importance of Product Descriptions to Google Shopping, and the steps you can take to create detailed descriptions that engage and convert your browsing audience into buyers. First and foremost, it contributes hugely towards your product’s ranking on Google Shopping. Of course, a picture speaks a thousand words, but sadly search engines like Google cannot see images. Search engines will crawl your feed to determine if your listing is relevant for different search queries. The keywords you use in both your title and description field play a vital role in Google determining that relevancy. That’s why it’s important to add accurate keywords to not only your title, but your description as well. This process works like Search Engine Optimization SEO, so the description structure has to make sense too. Finding effective and relevant long tail keywords can dramatically increase your chances of ranking highly on search engines. Secondly, an attention grabbing, interesting example above and well written product description can draw in your visitors and convince them to convert into paying customers. When you have hundreds of products with similar design or function, it can be a challenge to write unique, engaging and good quality descriptions. Therefore, keep your descriptions short, high quality and free from fluff while still explaining to the customer what it is and how it works.

An overreliance on wordplay, alliteration, and similar devices may come off as obnoxious, especially if you do it simply for the sake of doing it. Some may even feel that the business is not taking their prospective customers seriously. Keep your audience in mind as you are writing. Finally, make sure that your creative choices do not obscure the informative value of the product descriptions. Nor should your creative choices bring down the overall SEO value of the pages. You must remember your primary responsibilities for this copy.

I would say that there’s not necessarily even a low end for how short a product description can be, so long as the description is adequate at conveying key details about the product. Whether that’s a 6PM style bullet list of features of a Frye like more narrative description. So what about Amazon, which I very notable skipped in the above ranking?Amazon is widely know for having very large product descriptions. Are those product descriptions responsible for Amazon being the mega retailer they are?Probably, in part, but it’s not as though you could write similar product descriptions and shoot up to Amazon levels of fame and fortune. There’s a lot of other factors going on. The Amazon page for leather boots has a wide range of products, and when you click through to one, you are absolutely bombarded by information. One example I clicked, once I totaled up the text on the page, not counting reviews, reached around 600 words of content, with a ton of images, product comparison tables, and even calls to action for other related products. And that doesn’t count the QandA section either, which doesn’t really apply since it’s also user generated content and not seller specified product descriptions. A larger analysis of product pages on Amazon, performed by Skubana, found that a lot of the top performing product pages have 300 or fewer characters not words in their descriptions, however. Amazon product pages are, indeed packed with content, but not much of that content is necessarily in words. It’s in images, in tables, in reviews, in QandAs, in related products, and on and on.

Nike, for instance, has a small description of its products which can be enough for some customers who aren’t interested in a lot of product information. For others, who would like to learn more or check something in particular, they have a button “Read more” where detailed information pops up. Once again, the detailed description is easy to read because has paragraphs and bullet points, so you can scan and find what you are looking for. What are the power words?Power words are strong words that can provoke emotions or invite customers to take action. In the context of product descriptions online where we need to convince the customers to buy from our shop, it is important to use words that sell. Try to use some of the above listed words in order to make your product descriptions more influential. Just be careful and don’t go too far. Customers don’t like to feel pushed to buy. Apart from informing your customers the product features the next level is to make them imagine how they would feel owning the product. The description of these pair of sneakers is impressive. It makes you dream and feel like you are part of a fairytale.

That is why you need to outsource product description writing. A product description sheet, also known as a product requirements sheet, is a document used during the development process to define what the final product will be. It touches on features, physical/digital design, requirements, and capabilities. Product description sheets are primarily used in waterfall sequential workflows, though they can fit into any development structure. The aim of a product description sheet is to define the scope and purpose of the project early on. This creates a very different process versus “discovery” development, where a loose concept gradually grows into a fully formed output. Product description sheets are useful for translating the ideas and goals of the management team into a vision that the development team can execute on. Without a tool like this, it’s easy for management to lay out vague ideas that are difficult for the development team to gauge and translate. Product overview: This should explain the goal in creating the product, answering the question: “Why does this product exist?”Features: This should cover everything the product will be capable of, separated into categories of “should have” and “could have”. If a feature is complex, it could be broken into sub features for added clarity. Supported systems and environments: This section will list which systems and settings the product will be available on.

We recommend starting with your product descriptions because they play a pivotal role in generating both traffic and conversions. Well crafted product descriptions do more than just describe your merchandise. When done right, your descriptions convey your unique voice, get people excited and even help you rank on Google. In this post, we cover the 11 critical elements to help you create winning product descriptions. Check them out and see what applies to your store!Product description writing tip No 1: Inject your copy with a unique voice and tone that speaks to your target audience. If you’re a quirky company that caters to millennials, then you’ll want to adopt a casual tone and maybe throw in a bit of humor. But If the plan is to target executives at large enterprises, your copy would should feel more serious and professional. It all depends on your voice and who you’re talking to. Check out this example from iPhone accessories store Zero Gravity. Each of their product descriptions are written in a casual and fun tone, which is great because Zero Gravity specializes in bold and distinctive phone cases. Meanwhile, the American Red Cross uses a different voice and tone to sell items like instructor kits to teach first aid, CPR and how to use an AED in emergencies.

Nominal GDP is evaluated in either the local currency or U. S. dollars at currency market exchange rates to compare countries’ GDPs in purely financial terms. Nominal GDP is used when comparing different quarters of output within the same year. When comparing the GDP of two or more years, real GDP is used. This is because, in effect, the removal of the influence of inflation allows the comparison of the different years to focus solely on volume. Real GDP is an inflation adjusted measure that reflects the quantity of goods and services produced by an economy in a given year, with prices held constant from year to year to separate out the impact of inflation or deflation from the trend in output over time. Since GDP is based on the monetary value of goods and services, it is subject to inflation. Rising prices will tend to increase a country’s GDP, but this does not necessarily reflect any change in the quantity or quality of goods and services produced. Thus, by looking just at an economy’s nominal GDP, it can be difficult to tell whether the figure has risen because of a real expansion in production or simply because prices rose. Economists use a process that adjusts for inflation to arrive at an economy’s real GDP.

Any good product copywriter will tell you that you should stick to a voice that is true to you and your brand throughout all of your website and marketing copy, but that doesn’t mean you shouldn’t keep a handy describing words list on hand. Review your product description and see where you can add some strong descriptive adjectives that will draw out the best attributes of your work maybe your piece is dimensional, or your photographs are dreamy!. Using the best descriptive words possible can really boost sales!Creative product descriptions make use of positive descriptive words, but they also keep customer emotion top of mind. Try to develop a product description that evokes emotion. Consider it an exercise in emotional branding. Your product description is part of your overall brand, and emotional branding is much more likely to differentiate your product and sway a consumer to buy. The emotions you want your customer to feel may depend on your creative field:For graphic designers, do you want your designs to evoke feelings of trust?Community?An illicit thrill, even?Make sure you use your product description to your advantage by using powerful descriptive words that call to mind these emotional responses. For landscape photographers, you may want to evoke emotions like “awe” and “wonder” in your product description writing. As an illustrator, what kind of emotion does your artwork usually evoke?Is it sentimental?Bold?Use cool descriptive words to reflect this!Another excellent product description tip is to make sure you use SEO keywords to your advantage. Product descriptions, especially the name of the product itself, will help your product rank higher on search engines. This means you should carefully consider how you will name your product and write the SEO product description.

Or delete the pdf plugin dll file from the Program Files/Netscape/Navigator/Program/plugins directory and restart browser. Or for Acroread4/Explorer5 users, go into Acroread’s File : Preferences : General : Web Browser Integration and make sure the little box is unchecked. Note to MacOSX users: There is a bug in the Acrobat reader which causes it to make endless streams of requests after having successfully downloaded the full pdf. Note that it is not necessary to use Acrobat at all, since pdf’s from here render as well or better in the default Preview. app on MacOSX. If for some reason you think you need to use Acrobat, go to Acrobat Preferences > Internet and turn off the “Allow speculative downloading in the background” option, which comes incorrectly turned on by default, and whose behavior is quite broken.

Red Wing Shoes has been around since 1905, and the brand injects all of its marketing with those decades of experience. This product description calls on the craftsmanship of a bygone era to describe this modern product. Product description writers shouldn’t work in a bubble. In fact, everyone working in marketing and sales should be on the same page when describing product benefits. Look through your recent marketing campaigns and pull out the appeals that have worked well. Your product descriptions should confirm the findings laid out in your blogs and conform with the data you present in your infographics. Customers will likely encounter your brand several times before they decide to purchase. If they see discrepancies between your ad campaigns, they may think twice about handing over their hard earned cash. Squarespace aligns its traditional advertising messages with the copy found on its product pages. In the ad example, Squarespace claims that its websites can help businesses stand out in the marketplace. In the description example, the brand extends the claim by showing how its SEO tools increase brand awareness.

5″ White Barrel Kentucky Rifle Muzzleloader Kit . 50 Caliber Flintlock B 0. eBay item number: 303845177976. With a pencil mark a vertical line on the stock at both distances where the center of the tenon lies inside the stock. Traditions offers this Kentucky muzzle loader rifle kit that is pre assembled at the factory to ensure proper fit and ease of assembly. It is a pleasure to offer this wonderful Kentucky Rifle made by Peter Berry of first Dauphin and now Lebanon County, Pennsylvania and so signed on top of its barrel. I got the Traditions Pennsylvania Rifle 50 CAL flintlock. The Deluxe Kentucky Rifle matches classic beauty with outstanding performance. 1 66” . It is a really nice rifle out of the box. 50 Caliber Flintlock Muzzleloader rifle combines classic looks with top notch performance for hunting.

Cost for procurement of raw materials, manufacturing cost, maintenance cost, logistics and shipping, marketing, et al. While several business owners choose to sell their products at the bottom line prices, it might not be a great pricing strategy and not necessarily suit your business goals or ensure sufficient profit margins. In order to be profitable, it is important that you at least break even on the base price and then sell it at a higher price cost plus pricing strategy to generate enough revenue to keep the business sustainable. For businesses that have a foothold in the market, in order to sustain or grow further, it is essential to have a target for revenue generation. Since profits can, in turn, be used to further expand the business. Your target revenue has a very important part to play in deciding how to price your product and how to drive sales. The selling price of your product and the sales volumes are major contributors to ensuring you meet your revenue target. Depending on the number and kind of products you sell your pricing strategy can vary. For example, if you’re selling only one type of product you may resort to cost plus pricing in order to make higher profit margins, whereas you can resort to variable costs and pricing strategy for different products if you’re selling multiple products. This is extremely critical especially when the target is to gain market share, as business owners can fix costs at a lower or higher price as compared to competitors. In case your product is higher quality as compared to competitors or you wish to establish your product as being premium, you can set your prices higher than competitors.

According to Unbounce, there are also several words and phrases that people shouldn’t be using in their copy, product description, and more. Ultimately, the words are poor choices if they aren’t accurate. Calling your product revolutionary when it’s not isn’t going to make your brand stand out. It’s important that your product overview includes honest and transparent information. Saying a product is free when it really isn’t is deceptive. Saying your product is of the highest quality when you have countless complaints about the product quality isn’t going to trick people into liking your product. For example, if several people notice that the material is thinner than expected, you can mention that in your copy without drastically impacting sales. It gives your customers an honest expectation of the product before they receive it. Your customers may even prefer thinner fabrics on summer days. Being honest doesn’t mean writing all of your products flaws but highlighting its strengths. Is the design what’s selling the product?Put an emphasis on the look of the product when describing it.

‍In the past, we produced content either in house or with freelance writers. Scripted has been much more reliable, and the writing quality on Scripted has been consistently strong. Using Scripted allows us to increase the frequency of our posts, and it’s also a great forcing mechanism to plan in advance and pull together the topics and assignments for the upcoming month as well. It’s a good forcing function as well just to make sure we’re looking in advance at upcoming holidays or upcoming change. ‍I think the quality is excellent. I was incredibly impressed. I thought that the writers found the fun voice, and I think there was a consistency across all the blog posts. I was particularly overwhelmed with a lot of work here at Eventbrite, so I didn’t have a ton of time. It took very little effort on my end to work with Scripted and their account management service. My account manager Tasia Potasinski made it really easy and straightforward for me using Scripted definitely saved me time and energy. ‍After receiving the final drafts, I didn’t have to do much editing.

N/A. Excellent condition vintage propane stove two burner need propane gas basement COLEMAN PROPANE STOVE TWO BURNER MODEL 5430E SERIES. 20. Close. Do not assemble on soft lawn. View and Download Coleman 5435E instructions for use manual online. Find various sizes for gas camping stoves so that you can enjoy the convenience your Coleman camping gear brings to outdoor recreation. Coleman Instruction Manual Propane Stoves 5435E, 5430E Oct 05, 2021 · Portable propane camp stove model number 5430e series. 86 Part Number: 54305471. I contacted Coleman Customer Service and was told that stove 2000028064 does not have a carry case On this week’s episode of Tech Review Tuesday we showcase the Coleman Classic Propane Stove. 9.

You can filter your product list by the vendor, which can speed up ordering inventory. These are the collections in which the product is included. You can use this field to add the product directly to the manual collection. Automated collections include the product when it matches the collection conditions. Tags are searchable keywords that you can associate with your product. Tags can help customers find your product through your online store search. The default way to display a product description is to show it as a single piece of text. But there are other ways, including splitting the description or making it collapsible. Making your product description split means dividing the whole text into multiple separate sections or paragraphs. A collapsible product description means that you split it into different sections again but their text expands only after clicking on the section title. Both of the ways are either custom coding or customizing of your HTML product description.

While you’ve probably been tempted to throw in easy superlatives in product descriptions, don’t be. They are more often viewed as disingenuous than accurate, hurting shoppers’ trust in your brand. And backing up a claim that your product is the “best,” “excellent,” “revolutionary,” etc. is nearly impossible. When in doubt, you can always crack open the thesaurus for some suggestions. The right word or two can really make the text pop. Features and details are critical for any product description at an eCommerce store, but exhibiting the benefits is wise. Use benefits to paint a more thorough picture of the product and how it can impact the customer’s life. For instance, a feature for a pair of shoes might be that they’re breathable. But if you add a detail about how that feature makes the shoes perfect for long distance running, you’re more directly appealing to your target audience. When thinking of benefits to include, consider how it will improve life for the customer and what problems it might solve.

The best choice of Christmas or Thanksgiving gift for golfer boss husband father boyfriend. ”Notable review: “The Cover fit my Yamaha golf cart perfectly, it was easy to install and it’s proven very durable after about three months. We don’t play golf, we have the cart for doing farm work, and the dog jumps up in the front seat pretty often and she has yet to tear it up. It’s a very good value and dries quickly when it gets wet. ”Junior golf equipment has come a long way in the past ten years. Gone are the days of used adult clubs that were cut down for juniors.

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Product Description

How To Get People To Read A Product Description

Discrete means separate and distinct. Here, the seller meant to use discreet, which means hidden so as not to call attention. It’s important to know definitions and know how to spell the word you’re defining. In this example at Amazon, the seller incorrectly used discrete, rather than discreet. Some terms reflect a brand or trademark, despite common usage as a descriptor. VELCRO, for example, is a brand that produces a line of fastening products.

Well, the situation may also be like you may not be an expert at writing product descriptions and sales pitches. So, here you may assign this job to reliable editors and copywriters. Post completing the description part and before you publish your content, you should go for an SEO check. Websites like, Supreme Dissertations, will help you format and edit product descriptions for attaining a higher ranking. Well, it may be tough to manage various product descriptions all across various store pages and categories. So, for this, you may try local file management and desktop apps, like Evernote. A powerful approach in marketing is storytelling. Using it in your content will make it 22 times more memorable as it crafts an emotional link between your customer and you. Now, we will talk about how to make your product appear among the top searches of Google search results. One of the best ways to achieve this is to optimize the description of your product for rich snippets. Well, we would like to let you know that rich snippet are some pieces of code that Google utilizes to crawl your product page.

Use subheads to announce and sell what’s in each section. Using sub heads also breaks up the monotony and appeals to skim readers on long descriptions. When I’m testing lots of products in quick succession to see what sticks, I’ll invest some time in writing a decent, original product description that will do the job. And then, if the product takes off, I’ll go back and put in the time to write a more considered description that leverages all of the copywriting principles that I know will make your sales skyrocket. This way, if the product doesn’t get traction, I haven’t wasted too much time carefully crafting a persuasive sales message. We’re going to go over some of the product description gems of the internet that really nail some of the ‘archetypes’ of product description storytelling. At its peak, The J. Peterman Company was raking in $75 million dollars in catalog sales and was even so popular in the 90’s that it was parodied in an episode of Seinfeld the most popular US TV show at the time. But like all businesses, they’ve had their ups and downs and they overstretched themselves by expanding too fast which caused them to go bust in 1999. Fortunately, they’re on their feet again and already hitting north of $20 million dollars a year in revenue. And I have no doubt that this is largely due to their product descriptions which are each copywriting masterpieces…Like I said in the first half of this article, no one is compelled to buy by a bunch of dull and lifeless product characteristics.

Retro reflective products return the light back to its original source. It’s the difference between something being more visible at night and something that is accurately identified. Misunderstandings like this cause dilemmas because if someone orders a product that is truly reflective, he may think it’s retro reflective, because he does not understand the difference. It’s the perfect time to display examples or charts, educating the shopper. For terms misunderstood by the masses — such as “retro reflective” and “reflective” — use the right ones and educate the shopper. Image: Tapedealer. com. Keeping up with product descriptions can be daunting. When you take the time to understand the products, along with the terms you use to describe them, you are a step further to selling more and worrying less about returns, chargebacks, and claims. If writing descriptions is not your strength, it might be time to use a service or individual to help write copy that sells without landing you in hot water. One of the biggest conversion killing mistakes I see store owners make is lazily copying and pasting their product descriptions straight from their suppliers with little or no thought for how to persuade visitors to buy.

View and Download Coleman 5435E instructions for use manual online. Find various sizes for gas camping stoves so that you can enjoy the convenience your Coleman camping gear brings to outdoor recreation. Coleman Instruction Manual Propane Stoves 5435E, 5430E Oct 05, 2021 · Portable propane camp stove model number 5430e series. 86 Part Number: 54305471. I contacted Coleman Customer Service and was told that stove 2000028064 does not have a carry case On this week’s episode of Tech Review Tuesday we showcase the Coleman Classic Propane Stove. 9. 10. 079 + $14. 769. It’s hard friend, but you have to do each step at a time, beginning with making the parts fit the wood, Then sanding the stock to shape, that’s right, it isn’t in it’s final shape ready to be sanded a litte bit then stained. There is no greater feeling of accomplishment than knowing you built the rifle or pistol you enjoy shooting so much!.

Make it easy for your customers to access important product questions and see who is actually writing the answer with review badges. And for all the brands out there, it’s essential to make sure your customers are getting the appropriate answers on your retailer sites. That’s why we created Brand Engage, a tool for brands to answer directly to customers on retailer sites that participate in the Open Network. For example, PING Golf sells plenty of equipment and accessories across retailer sites like the PGA Tour Superstore. But what if someone has a question about a driver that maybe only the brand would know?With Brand Engage, PING can answer questions directly on PGA Tour Superstore’s retailer site to give buyers the confidence to click buy. Great product descriptions go beyond stating facts about your merchandise. Much like a high performing retail store associate, your descriptions should engage shoppers, build trust and ultimately sell your products. Francesca Nicasio is a writer and content strategist specializing in B2B content for companies in the retail, technology and SMB space. This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.

To help you, we’ve done the research for you. Here are 10 simple rules for crafting eCommerce product descriptions and a few examples of how you can incorporate these tips. 1. Identify Your Target Audience2. Identify a Format and Stick to It3. Tell a Story4. Rely on High quality Images and Videos5. Focus on the Advantages6. Avoid Generic Words and Superlatives7. Use Sensory Words8. Don’t Be Afraid of Getting Technical9.

If possible, you’ll gain more credibility with a name and picture of the customer. This also makes the online buying process more personal. It’s real people sharing their stories versus the company telling its buyers how great it is. Another way to leverage this idea is to mention in the review that the item is popular. People love to buy things that are popular because it appeals to their fear of missing out. Let’s face it — not everyone enjoys reading big blocks of text. With so many things competing for our attention, any information you provide should be scannable. Write a brief intro followed by bullet points. Then you can feature reviews or other value added copy. Use headers and subheaders as much as you can to break up the content so a buyer can quickly spot helpful information. You’ll also want to include plenty of white space so the page doesn’t feel crowded, which makes it hard to read as well.

Combined with a well written product description, glowing customer testimonials can help validate your product. Unlike its competitor Godiva, Lindt takes a simpler approach by touting the popularity of its truffles in its product description. Words and phrases like “beloved” and “always a crowd pleaser” help emphasize that its milk chocolate truffles are among the chocolatier’s most popular, no matter the occasion. Optimization for search is a must for ecommerce businesses—without it, how would customers even find your product?To optimize your copy for search engines, identify keywords that are relevant to your product. Be specific. For instance, if you sell handmade soaps, include the key ingredients in your keyword, such as handmade goat’s milk soap. Place these keywords strategically in your product page so that search engines can better understand what exactly you’re selling. That means including the keyword in the following spots:There’s a wealth of online tools that can help you find product keywords with a high search volume—even tools designed for a specific ecommerce platform like Amazon. If you’re short on financial resources, you’ve still got plenty of free options, including Google itself. Simply search for your product using its most basic term, and scroll down to the bottom of the search results page. There, Google offers related searches—and the fact it suggests these indicates that these queries are common among users.

Does careful construction mean that your product is safe for children?Do ethically sourced materials make the buyer feel good about purchasing your product?Do those bells and whistles make everyone who sees your customer with your product weep with envy?Those are benefits. In product descriptions, it’s easy to fall into the trap of only describing the features of your products. But when you just list the features, you’re not actually helping your buyer understand how your product will help them. Open your door to the world of grilling with the sleek Spirit II E 210 gas grill. This two burner grill is built to fit small spaces, and packed with features such as the powerful GS4 grilling system, iGrill capability, and convenient side tables for placing serving trays. Welcome to the Weber family. Bias alert: I kind of want this. My husband and I love summer, and we love burgers. But we’re urban apartment dwellers with no space for a BBQ. The product description for this grill speaks to the target market me!by expressing how its main features address my need for a grill that can squeeze into a tiny balcony space. See how the copy addresses the same primary buyer need multiple times?They’re well aware that my main concern when shopping for a grill is its size, and that if I’m not convinced that the grill will fit in my space and do a good job, I won’t buy it.

However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use?In addition to performance, . Want to install XAMPP and WordPress – aka. install WordPress locally?This is a great idea if you want a development site that can be used for testing or other purposes. XAMPP lets you run a website from your very own computer. And once you . The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works. Description: There are five forces that act on any product/ brand/ company:1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants?2Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service. Advertisers and clients hope such approval, or endorsement by a celebrity, will influence buyers favourably.

Consumers who have any remaining product with the affected lot code described above should not consume it, but rather discard it. Retailers and consumers with questions may call the Flagship Food Group Consumer Center at 1 800 292 9600, which is open 8am 5pm MST, Monday Friday. apollo millennium wireless keypad manual Press the learn button on the receiver to the Gate operator. Jun 10, 2021 · Diy dsky, apollo astronaut keypad being rebooted as open source replica sandt geotronics is marking the 50th anniversary of apollo 11 with an open source, arduino based functioning replica of the apollo guidance computer display keyboard, or dsky. Additional information. Weather resistant push button and keyswitch. Operating temperature: 40° to 185°F. MODEL 950/951 Wired/Wireless Keypad INSTRUCTION MANUAL 2 SAFETY PRECAUTIONS IMPORTANT—READ CAREFULLY BEFORE BEGINNING INSTALATION • Read this instruction manual completely prior to installation. 1 . Not sure if you were asking about the plm or keypad. With over 12 user programmable options, your applications are practically limitless.

The same can be said for images or videos that encourage touch. Understandably, you may not have a professional video service to prepare something so spectacular. But you can, at the very least, be sure to provide quality photos of your product that clearly display its benefits. Even with these eight rules to writing product descriptions that sell, you may still want to use a product description template. Instead, try to make your own description template. Take the time to consider the quality criteria that your target audience is looking for and be sure to include it in your descriptions. Once you’ve found a nice formula for your product descriptions, test them out. Implement these rules on a set of your products and monitor the results. Pay attention to whether or not it helps increase your sales or boost your organic traffic. If the new product descriptions indeed increase sales, then go ahead and make similar changes to the rest of your products within your Shopify store. If not, then examine your changes and look for opportunities to improve them.

Reduced pollen count is a feature; fewer symptoms of asthma is a benefit. Small size is a feature; portability is a benefit. And so on. Here’s a product description from The Yankee Candle Company:Note how Yankee Candle offers features and benefits simultaneously here. Thick cut glass is a feature; giftability is a benefit. A lid that becomes a pedestal is a feature; decorating options are a benefit. The double wick is a feature; increased fragrance is a benefit. Take a tip from Yankee Candle; consider the customer experience with every product detail you mention. This need not be elaborate: The “story” may be about how your customer finds a solution to their pain point in your product. The point is to remember that emotions have a huge impact on buyer behavior. Indeed, we make purchasing decisions based more on the primal parts of our brain than on any logic.

Tip: If you’ve read the beginning of our article, you’ll remember that FreestyleXtreme’s attempt at putting the description on top wasn’t exactly successful…. Read our article: Above or Below the Fold, Does it Still Matter?Not all buyers want the same description length: some want it short and straight to the point while other products require more extensive descriptions. Sometimes, changing your tone or vocabulary can yield some pretty impressive results: you’d provide more relevant information to your visitors’ – which is the equivalent of a marketer’s dream coming true. Tip: Try to come up with a more down to earth, engaging tone rather than the usual descriptive voice that is used for product descriptions. That’s it for our take on creating powerful product descriptions. If there’s only one thing that you should remember when creating product descriptions, remember this:Even though brick and mortar stores are slowly reopening, shoppers are still choosing to shop online. To meet the soaring demand for ecommerce during the pandemic, merchants have introduced flexible shopping options. These include buy now pay later, buy online, pickup in store, and deferred payment options. This added flexibility is encouraging more customers to shop online for both its safety and its convenience. As the state of shopping is changing, so are shoppers’ expectations. Product descriptions provide an opportunity for brands to satisfy shopper curiosity, increase conversion rates, and connect with their customers in new ways.

One of the largest online mattress retailers, Casper, has a section slightly below the fold where they explain “Why you’ll love it” “it” being the mattress in question. Note that around their “Add to Cart” button, they show their product’s features, advantages, and benefits, the first one being the least important in their visual hierarchy. They prioritize the product’s advantages and benefits because that’s what the buyer wants to read about. For example, at the top left, you can read a box that says, “Foam is divided into 3 ergonomic zones that help keep your spine aligned”. The “that” determiner connects the feature the ergonomic zones with the benefits keep your spine aligned. Kopari structures their product descriptions by explaining what their product is the traditional product description, what makes it different its advantage, how to use it a tutorial, and its ingredients its features. Humans are drawn toward stories because any information packed through a narrative is easier to understand and believe. Stories engage our imagination and connect us with the moral of the story without having to be told what it is. You want to sell your products through stories; that is, explaining the benefits of your products in a way that connects to a specific narrative. Ask yourself:Your stores don’t have to be like the ones copywriters use in long form sales letters. Neither do they have to be a fictional narrative like the ones you see in children’s books.

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Product Description

What Is The Product Description Of A Roku Player For Warranty?

Let’s go!It can be difficult to write a product description if you don’t know who your target audience is. To successfully write about product features that resonate with your potential buyers, you have to know who they are. This means you need to reference your buyer personas — a fictional representation of your ideal customer based on market research. If you don’t already have a buyer persona to guide the copywriting on your website, the time to create one is now. Access to this data will help you fine tune your buyer personas. Once you know who you are selling to, it will be easier to write product descriptions that resonate well with them. As crucial as it is to speak the language of your buyers, your buyers don’t come to your page to connect. They come to learn precisely what your product can do and how it will meet their needs and fulfill their pain points. To accomplish this, you need to write an extensive list of your product’s features and benefits. Start with the features. For example, if you sell shoes, include size information, material, color information, the weight of the shoe, etc.

For online shopping, retailers must compensate for the fact that the shopper can’t physically interact with the product prior to making the purchase. Which is why it’s so important for your eCommerce marketing strategy to write great product descriptions. Doing so doesn’t take a Master’s degree; you simply need to follow a few guidelines on how to write product descriptions for eCommerce sites. Go through the checklist below and you’ll be all set. Narrow your audience to a smaller pool of prospective buyers as you would with any marketing effort. You don’t want to waste time and money by bringing in a group of shoppers who would never have any intention of purchasing your product.

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I’ll enter “brown mens dress shoe” to keep my previous example going. It’s wise to target a mix of low, medium, and high competition keywords. The low competition phrases are like the apples I pick from my neighbour’s tree that hangs over the fence — easy. Please don’t tell him. Medium and high search volume words will take more time and authority to rank for, but imagine how much sales they’d generate. My keyword has almost 15k searches every month.

Any idea on where I can find someone?Maybe you perhaps?Often, people don’t buy online because they don’t know why they should. To avoid apathy, include the critical details features as a bullet list, a caption beneath a photo, or as a line of text next to the shopping cart button, and then clearly explain why someone should buy within the written description. Powerful product description: Best Made has excellent product descriptions for every product. They’re carefully written, and are extremely quality of the product, where or how it was made, and how it stands out from the competition. Writing great product descriptions is an art, but it can be quality of the product, where or how it was made, and how it stands out from the competition. Writing great product descriptions is an art, but it can be Powerful product description: Best Made has excellent product descriptions for every product. They’re carefully written, and are extremely You need to sell your products with your copy. If you’re missing this chance to sell your products, then work on your home, about and product page text right away. In general, you need to focus on benefits before solutions, describe why you or your product are unique, convey the value of buying your product and tell a good story. Try to paint a picture of how the buyers life will be better after buying this product from you. There’s a great guide to writing product copy here.

Yes, buyers want information, but they want to see how a product solves their problem. Your job is to translate a product’s features into benefits. Doing so will help the buyer understand the value of a product, and perhaps even visualize using it themself. Building this connection is particularly important for online businesses since customers can’t physically touch or examine products as they would in a brick and mortar store. The description identifies key product features but on top of this, elaborates on how they benefit buyers. For instance, according to the description:This is far more effective than merely rattling off features that other competitors’ boots may also have. Instead, by connecting the boots’ features with their benefits, Boot Barn makes the product’s value clearer. This way, buyers won’t just know what the boots are made of; they’ll also understand how the materials and other features impact them directly. Such is the power of connecting a product’s benefits to its features. When it comes to ecommerce, using vivid language can make all the difference in enticing consumers to buy your product. If you’re not convinced, check out the difference between the two following lines:That said, be sure to focus on using words that actually offer info.

This could include colour, size, material, mzoeller m53 gph o e u od ouse A ® 100% factory tested Model 53® Features: Model 53 ® Sump, Effluent or Dewatering Pumps FM2958 0720 Supersedes May 25, 2017 · Compared to the Wayne CDU980E, the M53 pumps far less water a max flow rate of 2,580 GPH vs 4,600 GPH. Float operated, submersible, 2 pole mechanical switch and variable level, long cycle systems available. See full list on plumbingpoints. Also, read the latest reviews for the Zoeller M53 1/3 HP Cast Iron Submersible Sump Pump w/ Vertical Float Switch w/ 35′ Cord Zoeller Pump Features: The Zoeller M53 pumps up to 2,220 gallons per hour at an 8′ head. In this video I am showing what I did to fix my Zoeller Sump Pump that has been running poorly for some time. All M50 series models have a two pole mechancial vertical float with one and one half inch discharge port with 2040 GPH performance at ten foot height witjh shut off height of nineteen and one fourth feet. 33 HP 120 Volt Cast Iron Submersible Sump Pump in the Water Pumps department at Lowe’s. learn more links Mar 28, 2021 · 2. Water Well Pumps. ITEM SPZ053 $ 184. Durable 1/3HP cast iron switch Feb 08, 2021 · The Zoeller M98 is around $55 costlier than Zoeller M53 Sump Pump.

But it’ll help you familiarize yourself with that audience by doing research. You can look into Facebook groups, Instagram accounts, online forums, and more to understand what that audience’s needs and wants are. Once you understand your audience, you’ll be able to write better product descriptions that are benefit driven copy to entice your target customer. Not all descriptions have to be dry and boring. Depending on your brand voice, you can add varying personalities into your copy. Sure, not every website is going to be super cheery and upbeat with its copy and you don’t have to go this route, but being more personable is a great trick if you want to write better product descriptions.

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And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily, Big Commerce reported. For many of us, online shopping has become a routine part of daily life, with huge impact on a global scale. Global ecommerce sales have skyrocketed over the last four years: According to Statista, in 2014, annual online sales totalled $1. 3 billion USD worldwide; by last year, they’d doubled to $2. 8 billion; and by 2021, they’re expected to nearly double again to $4.

It is not always possible to create all the Product Descriptions in the Initiation Stage in each project and therefore, Product Descriptions may be created or updated in the Stage Boundary process. The typical content of a Product Description is similar to theProject Product Description. A Product Description is normally written for each of the identified products in the product breakdown structure if required. Here are some things to consider when creating the product descriptions. Remember that quality information forms a good part of these descriptions. PRINCE2® and PRINCE2 Agile® are registered trade marks of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved. PMI, PMP, and PMBOK are registered marks of The Project Management Institute, Inc. DSDM is a Registered Trade Mark of Agile Business Consortium Limited. Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

Also, listing the specs shows that you know your item well and pay attention to detail, which further solidifies the customer’s trust in your store. Chances are high that your item or something similar is available from a big box online retailer at a lower price. But fortunately for small businesses everywhere, consumers are motivated by more than price and convenience. Could you find a cheese at a supermarket that costs less?Probably. But Murray’s wants to entice you to buy this cheese. To do this, they use scarcity this cheese is only available in one small village in Switzerland, they tell the story of how the cheese is made, and they describe the flavor in mouth watering terms. Do you know what alpine grass tastes like?Me neither, but it sounds delicious. Does it really matter that the cheese is named after the cheesemaker’s wife?Of course not. But the story makes you feel like you are buying something special, something you can’t get at any old grocery store. You should always format product text particularly for the web and for how people read. Headlines, bullets, short paragraphs, and lots of pictures are all ways that you can make online shopping easier for customers.

Zoeller 115V 3/10 HP Cast Iron Auto Effluent Submersible Pump M53. Compare. 00. 25 feet Max Flow Rate Zoeller M53 Mighty mate Submersible Sump Pump, 1/3 Hp 2,172. The M53 is built with a thermoplastic base, a glass filled metal impeller, and a 9′ power cord. At five feet, this model is more than capable of pumping approximately 2,580 gallons per hour, which means that it will discharge around 43 gallons per minute. zoeller m53 gphbny 2a5 qir jlm oeg 7ct uxj 4id ld1 uux upw aww c9l jyf e7c 4na f9v ke1 idq 3qbdelta 8 wax oz This water based Ceramcoat acrylic paint is easy to clean and nontoxic. Get the potent and relaxing feeling you want with our Delta 8 THC Dab concentrates. There’s still delta 8 wax in the cart. Hash, butter, wax and dabs. 99; Bubba Kush CBD Flower $ 22.

Here’s a great example to show the perfect description layout that works nicely!Product descriptions offer the chance to target long tail keywords that may be difficult to incorporate across other website pages. Long tail keywords are search terms that are usually specific to a product, type, colour or size and therefore are perfect to target within product descriptions as the content you write will naturally contain these description phrases. A great way to research long tail key phrases is to use SEO tools such as Moz Keyword Explorer – which can highlight relevant keyword suggestions around your product ranges that you could incorporate into your descriptions. For example; if you sell bathroom taps, long tail keyword terms that could be specific to your products may include; long spout bath mixer taps, thermostatic bath shower mixer taps or even German made bathroom taps. Creating content around long tail keywords and phrases can send strong signals to Google to rank your product pages for specific phrases that your competitors may be missing. You may not realize how important your website’s product and service descriptions are to conversions, but it’s imperative that they’re appealing to potential customers. These descriptions are your opportunity to emphasize why your product or service is the right solution. Focus on the benefits to the user rather than just features or functions. Writing the perfect product or service description isn’t easy. It’s part science, part creativity. You need to be brief while also offering a level of granularity that makes visitors think your solution could make their lives much easier.

It’s thin, has a massive battery life, lots of storage, and hey, it’s also good for the environment!But if you’re a tech head, and you want to know the specifics, they have a more comprehensive breakdown at the bottom of the product page. If you don’t know what these snippets are talking about, then this would look like a lot of meaningless jargon. Apple has done well to keep it on the page for those who are interested, but out of the way for the average customer. All this to say, it’s always better to discuss what the product can do for the customer, not what allows the product to do those things. Keeping this principle in mind, let’s see how we can add to our clock description. “Our clocks are finished with a highly reflective matte varnish, and loaded with tightly wound springs and cogs that allow for accurate time telling down to the millisecond. The interior bell is made of an expertly crafted brass that allows the sound to resonate throughout even the largest households. ”Notice in this description, we didn’t mention the kind of springs or the numbers behind the inner mechanisms. A casual user on the outside of your industry isn’t going to understand or care about the specifics behind your product, they just want to know what it does for them. When you’re in a physical store, inspecting something like a vase or a hat, it’s easy to see how this can slot into your life – where you could put it in your house or what outfits it would suit. But doing this online is a bit trickier.

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”And this doesn’t have to be as broad as the difference between toys and home improvement. Two similar products can benefit from their information being presented in different ways. Have a look at this snippet from Nintendo’s page for their latest Super Mario game – a game intended for childish fun. They keep their information very direct, talking about the game’s file size and genre in the simplest terms possible. This allows confused parents or small children to get what they need to know before buying the game. Compare this to a similar page for Microsoft’s Halo game, a much more mature and gritty experience. Here they talk about load times, the game’s HD support, and LAN support. If you don’t understand those terms, don’t worry, that just shows that this page is intended for gamers who are a bit more hardcore. So who is the target market for a grandfather clock?Well, it’s not likely that anyone in a rental house is going to be looking for a large clock they’re going to have to carry around when they move. People looking for a grandfather clock are probably homeowners who have a substantial amount of disposable income, so we’ll need to frame it as a distinguished, premium product. “Our grandfather clocks are handmade upon request.

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Nominal GDP is evaluated in either the local currency or U. S. dollars at currency market exchange rates to compare countries’ GDPs in purely financial terms. Nominal GDP is used when comparing different quarters of output within the same year. When comparing the GDP of two or more years, real GDP is used. This is because, in effect, the removal of the influence of inflation allows the comparison of the different years to focus solely on volume. Real GDP is an inflation adjusted measure that reflects the quantity of goods and services produced by an economy in a given year, with prices held constant from year to year to separate out the impact of inflation or deflation from the trend in output over time. Since GDP is based on the monetary value of goods and services, it is subject to inflation. Rising prices will tend to increase a country’s GDP, but this does not necessarily reflect any change in the quantity or quality of goods and services produced. Thus, by looking just at an economy’s nominal GDP, it can be difficult to tell whether the figure has risen because of a real expansion in production or simply because prices rose. Economists use a process that adjusts for inflation to arrive at an economy’s real GDP.

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What Database Table Is The Product Description In Magento

making it super convenient. No Chemicals or Chemical Dyes We use only natural plant/mineral based dyes. We use no bleach or other chemical treatments or dyes in our production process. The fibres are hand harvested, washed in pure Himalayan water and hand spun, weaved and stitched. SUPPORTING RURAL LIVELIHOODS IN NEPALWe work with a small group of Nepali handcrafters and local communities harvesting wild fibres to bring you these yoga accessories. We support rural livelihoods and cottage industries in Nepal by providing a wider market for their produce to help continue traditional skills and indigenous knowledge. By buying this item you are helping to support rural farmers in Nepal. We do not mass produce any of our range, but operate a batch process system. This means that all our items are made with that bit more care and love and you can see that in the finished item!If you search for “laptop case” on Etsy, you’ll get upwards of 54,076 results. Handcrafted leather, all recycled materials, faux marble, faux wood, cork—if you can think of a material, you’ll probably find a laptop case made out of it here. So why would you choose any of these, let alone this item in particular, which is an Etsy bestseller?You’d pick one because it’s the right size for your laptop, and you like how it looks.

Conversion Components 3. 3. Administrative Components4. Product Detail Page Examples5. Yieldify PDP TemplateCheck the tips and tricks offered in this guide as you start planning your own web based market strategy to capture leads, interact with customers, and generate profits. What is a product detail page PDP?A product detail page, also known as a PDP, is a web page on an eCommerce website that provides information on a specific product. This information includes size, color, price, shipping information, reviews, and other relevant information customers want to know before purchasing. To put it in more poetic terms, PDPs are the lifeblood of any eCommerce website. To understand them even better, consider Amazon: Notice that when you initially search for a product on Amazon, you’re given a list of products to choose from. When you see one that you like, you click it to find out more information about it. When you click on a product on Amazon, it will open a new page.

But if a year’s worth of food, clothing, and other items costs three times as much in Ireland than in China, however, then the worker in China has a higher real income. Most nations release GDP data every month and quarter. In the U. S. , the Bureau of Economic Analysis BEA publishes an advance release of quarterly GDP four weeks after the quarter ends, and a final release three months after the quarter ends. The BEA releases are exhaustive and contain a wealth of detail, enabling economists and investors to obtain information and insights on various aspects of the economy. GDP’s market impact is generally limited, since it is “backward looking,” and a substantial amount of time has already elapsed between the quarter end and GDP data release. However, GDP data can have an impact on markets if the actual numbers differ considerably from expectations. Because GDP provides a direct indication of the health and growth of the economy, businesses can use GDP as a guide to their business strategy. Government entities, such as the Fed in the U. S.

This update is designed to reduce rankings for low quality sites — sites which are low value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites — sites with original content and information such as research, in depth reports, thoughtful analysis and so on. This comment from Matt Cutts, a Google employee, is a clear indication that Google prefers online stores that contain unique product descriptions. Have a look at the below example from the OZtrail website. In particular, note the first bullet point text which reads “Cross pole constructions providing quick set up, greater strength and water shedding design”If you go to Google and search for this exact phrase it will yield 1,640 results. This means that there are at least 1,640 other stores who are providing the same product information as the original manufacturer. Google will usually attribute the original writer of the information with the most credibility, and push their website higher up in the search engine results. The original writer will usually get the most visitors. If 1,000+ online sellers have the same product information, how would customers choose who to buy from?It becomes a ‘race to the bottom’ where retailers will end up competing on price alone. This ends up being a race to whoever can charge the least, and subsequently will push some people out of business. An advantage for writing unique, interesting, informative, creative and enticing product descriptions is that your customers will feel you are more trustworthy and knowledgeable about the products you are selling.

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A product description that does not include necessary information can cause the item to not sell. Many sellers wonder what type of information to include in the product description so that it encourages potential customers to purchase. These tips might assist you in creating an effective product description that sells:Having too large of a target market can make it difficult to narrow in on the type of information that your buyer is the most interested in. The product description should speak directly to your ideal buyer. Write to your ideal buyer as if you are having a direct conversation with them. Ask questions such as:It is important to include the benefits of the product in a way that interests and engages the potential customer.

With no liquid nitrogen in the storage area the risk of cross contamination and the safety risks associated with the handling of liquid nitrogen are greatly reduced. Our built in carousel can be safely rotated with an external handle, there is no need to reach inside the freezer and our square lid opening won’t restrict access to square racks. All Isothermal Carousel freezers use our time tested and reliable 2301 controller with a dual temperature display, autofill and many additional features. Custom BioGenic Isothermal Carousel Liquid Nitrogen Freezers have an industry best temperature gradient that averages 193°C inside the storage area. Why we love it: For a company that deals in complex, hi tech cryogenic equipment, it’s important to make sure you provide all relevant information in your product description. Custom Biogenics is a great example of a company that is going out of their way to make sure they’ve got ample information on this freezer, which has the potential to be a confounding and confusing product purchase online.

We quickly realized the potential of the platform we had created. We pivoted to developing The Content Panel further, leaving the SEO agency world behind and focusing on this full time. In our agency days, we competed and succeeded in ranking in some of the most competitive search niches in the world. Our content has not only survived Google’s various updates over the years, it has thrived in it. Writing optimized product descriptions is one of the trickier forms of SEO. For example, seamlessly slipping traditional and long tail keywords into short product descriptions without it feeling forced is easier said than done. However, while it’s tough, it’s far from impossible. Our content managers have been with us since our agency days. Our stringent testing and vetting process allows them to hire product description writers that already know how to optimize to a very high level. We combine their raw talent with a little of our “secret sauce” via feedback where required – and the results speak for themselves. It’s tough to overstate the benefits of working with a product description writer that understands the sector that your product is in.

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Shop owners should carefully choose the right keywords – remember to have good onpage optimization with unique content using long and short tail keywords. Because Google punishes fully copied manufacturer text, using stock descriptions will be negative not only to search engines but also offers the customer no added value. Length and design: The length and design of the text are highly dependent on the target audience and the product itself. The description should be short and concise to quickly give customers all the important information about the product. Just as often, however, the reader needs much more useful content to be provided. Especially with more expensive products, buyers prefer to look into every little detail than buy where they get short and heartless listed information. The use of images, videos, reviews and tests can vary from product to product. Useful additional information can be placed in your own blog if necessary and well linked. Almost always, however, readers should be emotionally addressed and engaged in one form or another in the text. Statutory requirements: In addition to problems with Google and bored readers is the problem with If images, text or other content of the product description from other vendors are taken, it should not be used without consent. Good product descriptions are one of the most important elements of any online store.

This will be determined by the company, but in a general sense, if you are creating these types of things yourself, you’ll want to consider specific selling points such as special offers. You may also want to consider touching in on “buyer’s remorse. ” In other words, what will happen if they don’t buy the product?Optimizing your product descriptions for SEO is extremely important in the world of digital marketing. You’ll want to ensure that you use the key phrase in your headlines, that you optimize any accompanying images, and ensure the adequate number of keywords throughout. You may want to optimize your product description copy for a particular platform like Amazon, or you may want to develop a basic draft that can be used in a variety of contexts. All this being said, you want to focus on readability, quality and engagement over SEO compatibility first and foremost, no matter what kind of copy you’re writing. Focusing too much on that can make your content choppy and boring, and it simply won’t be engaging to your readers. Writing copy that converts is simpler, and more complicated, than you may think. While there’s a lot of merit in doing your research, and exploring every angle of a product, there’s also a lot of merit in simply stepping back and creating a simple story that a customer will be able to relate to. And this approach is especially valid in this day of information overload. Keep things on a human level first and foremost, incorporate a story, and focus on engagement over SEO.

Due to increased demand, Cabela’s is limiting reloading powder that can be purchased to 1 container. 222 Remington, . h335 powder saletxb 3on qtn f2s wak cyi kdv myp wxf 5mr ssh 14t gqk pf5 8ie s3e ujm ah6 sre x9ogrey ghost pistol The full size pistol is not yet listed, but you can snatch up a compact Combat Pistol now. G19 Gen3. The foundation of the GGP COMBAT PISTOL is it’s distinctive frame. Jul 31, 2018 · According to the spec sheet supplied by Soldier Systems, the Grey Ghost Combat Pistol is a 9mm striker fired gun that uses Glock’s Safe Action system.

A lower “head” means more gallons per hour, while a higher “head” will slightly reduce the gph. Zoeller M53 Submersible Sump Pump 43 gpm 3/10 HP 115V Manual w/9 ft. 8 The model M53 is a repairable item and service parts are available at shop. ZoellerR Pump Features. Submersible pump for dewatering sump or effluent septic tank systems. 1/3 HP, Vertical Float Switch, Cast Iron Housing, 2040 GPH and 34 GPM @ 10 Foot Vertical Lift, 1 Year Warranty, 1 1/2 inch Discharge Port, and 9 foot Power Cord .

com is not associated with SAP AG. We have made every effort to make sure provide relevant search results, use the content on this site at your own risk. While product descriptions may not often get as much attention or resources as product images, videos, “360 View” features, or user reviews, they are a crucial component of the product page. In fact, our large scale Product Details Page usability testing shows that every single user relied on the product description at some point during test sessions to draw conclusions about the suitability of a product for their needs — across industries and product types. However, our testing also revealed how product descriptions are often a missed opportunity for sites, with users often finding the descriptions “bland” or “boring” — resulting in some users spending less time on the product pages of suitable products. On the other hand, we’ve also tested design patterns where the product descriptions are “structured by feature highlights,” which consistently cause users to perform more in depth explorations and consequently make some users view the products very favorably. In this article, we’ll discuss the test findings from our Product Details Page usability study related to structuring product descriptions by feature highlights, including:“It’s like…all of this text…you don’t really want to read it. ” A subject at Tesco found a product description intimidating. Users rarely look forward to reading text blocks that have a “wall of text” appearance. It’s first important to state that there’s nothing wrong with relying on the traditional product description structure of text blocks and bullet points of the feature highlights. As long as the descriptions are well written and well structured e.

For example, suppose there is a country that in the year 2009 had a nominal GDP of $100 billion. By 2019, this country’s nominal GDP had grown to $150 billion. Over the same period of time, prices also rose by 100%. In this example, if you were to look solely at the nominal GDP, the economy appears to be performing well. However, the real GDP expressed in 2009 dollars would only be $75 billion, revealing that, in actuality, an overall decline in real economic performance occurred during this time. Nominal GDP is an assessment of economic production in an economy that includes current prices in its calculation. In other words, it doesn’t strip out inflation or the pace of rising prices, which can inflate the growth figure. All goods and services counted in nominal GDP are valued at the prices that those goods and services are actually sold for in that year. Nominal GDP is evaluated in either the local currency or U. S. dollars at currency market exchange rates to compare countries’ GDPs in purely financial terms.

Have some lunch. Go back to your list. Review what you wrote. Has a theme emerged?Do you focus on the durability of an item?The classic appeal of it?The technology?See if something jumps off the page at you and try to run with that theme. Some of my best longform ideas came from a brainstorm over a beer. Get others to weigh in on your ideas, let them know what you’re stuck on and just talk it out. It never fails me. Especially over a beer. Here’s the hard part. You want to try and write a story about the theme that emerges. I’ve been able to produce 1,000 word longforms about a product, but even a 100 word story is great.

Many sellers get bogged down in lists of features. This seller, probably at a loss for how to make a chain sound sexy badum tsh!, listed the features in the “Product features” section and then repeated them in the description:Odds are, unless you knew that you needed a low carbon steel chain with a 255 pound load limit, that probably didn’t get you very excited about the possibility of buying it. That’s because it doesn’t tell you why you would want this product. It just tells you what the product is. In those three sentences, the seller showed us what needs their table fulfills, how it will make your day better, and why it will impress your friends—without resorting to salesman stock phrases. Aim for a similar benefit focused style in your own descriptions. What makes the perfect Amazon description remains unclear. But if you optimize for search, keep it simple, and follow standard best practices of product description writing, you’re sure to increase your sales on Amazon. Discover our training experience and improve your e commerce to loyalize your customers and increase your sales. view our courses Replace the standard product description with customized and sales oriented texts This is the reason why we have designed this plugin: we realised that the plugin description texts on our home page did not faithfully represent what the plugin is, as the short text used to be taken out of the product detail page automatically. The loop text used to show a few lines of nonsense text, sometimes even broken sentences.

My analytics for descriptions using this approach are 79% times better than what I was previously doing. In Ahref’s site audit, I have two descriptions in the front page of Google search, both of which used your approach. The rest are heading towards the front page for the keywords I targeted. I can’t thank you enough. Thank you so much for sharing your feedback!That’s honestly the best feedback to hear 🙂 I’m so happy that my template helped you improve your rank in Google. Ahrefs is a great tool, I use it almost every day.

And the product description writing tells you exactly what problems it solves for buyers: it keeps them rain and wind protected while they’re hiking. “Seek out uncharted territory in any weather with this waterproof, windproof women’s rain jacket that features a breathable mesh lining and a fully adjustable hood that stows inside the low profile collar. ”For a product like this, it’s that simple. The buyer wants a jacket that will protect them from rain and storms while hiking. This product solves that problem, and the description tells you so. Sometimes, you don’t need much copy to sell a product.

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